# Shopfloor Agency > A specialist marketing agency working only with US manufacturers and > industrial companies. Websites, SEO, social media, and outbound lead > generation. Led by a mechanical > engineer with ten years in manufacturing marketing. > Every website is handed over with its full source code on completion: > no hosting charges, no maintenance charges, no lock-in. ## Recent projects Every one was handed over with its full source code. Measured results for each are listed under Work below. - Phillips Light Industrial (Manufacturing support, Cleveland, Ohio): 5 sites under one brand system. Started 2026-07-27, delivered 18 days later. Case study: https://shopflooragency.com/work/phillips-light-industrial/ - Mechanical Finishers Inc. (Metal finishing and zinc plating, Cincinnati, Ohio): mechfin.com. Started 2026-07-29, delivered 6 days later. Case study: https://shopflooragency.com/work/mechanical-finishers/ - SurfTech (Low temperature PVD coating, Austinburg, Ohio): ercsurftech.com. Started 2026-07-28, delivered 10 days later. Case study: https://shopflooragency.com/work/surftech/ ## What we do - [Manufacturing website design](https://shopflooragency.com/manufacturing-website-design/): custom-built manufacturing websites carrying capability tables, spec sheets, downloadable datasheets and certification display. Never a template. $6,000 fixed, one-time. - [Manufacturing SEO](https://shopflooragency.com/manufacturing-seo/): ranking for the parts, processes and capabilities a manufacturer actually sells. Two new pages or technical articles a month. $675 a month. Offered only after a website has been delivered and the client is happy with it. - [Social media for manufacturers](https://shopflooragency.com/manufacturing-social-media/): Google Business Profile first, then LinkedIn, YouTube, X, Instagram and Facebook. Three posts a week. $1,900 a month. - [AI chat assistants](https://shopflooragency.com/ai-chat-assistants-for-manufacturers/): an assistant that answers from the client's own approved pages and logs every inquiry to an Excel lead sheet the client keeps. Included in the RFQ-ready website build; quoted per project for an existing site. - [Outbound lead generation for manufacturers](https://shopflooragency.com/outbound-lead-generation-for-manufacturers/): cold email to named engineers, purchasing managers and plant managers at target companies, from a list we research and verify, sent from separate sending domains; LinkedIn outreach from the client's own profile; and replies handled, with calls and quote requests booked onto the client's sales calendar. $4,050 a month. ## Pricing Published in full at https://shopflooragency.com/pricing/. Summary: | Service | Price | | --- | --- | | RFQ-ready website with AI chat assistant | $6,000 fixed, one-time | | Starter website | $2,000 fixed, one-time | | SEO | $675 a month | | Social media management | $1,900 a month | | Google Business Profile management | $235 a month | | Email newsletter management | $250 a month | | Outbound lead generation (cold email, LinkedIn, booked meetings) | $4,050 a month | | Website audit and plan | $675, one-time, credited against a website build within 90 days | | Additional page after launch | $270 per page | | Technical article, about 1,500 words | $1,350 per article | | Logo design | $360 | | AI assistant for an existing website | Quoted per project | There are no hosting charges and no maintenance charges on any engagement. The client receives the full source code on completion and can host it anywhere, or hire anyone else to work on it. ## Who this is for Owners, VPs of Sales, and marketing-teams-of-one at US manufacturers and industrial services firms, roughly $5M-$50M in revenue, with long consultative sales cycles and technical products whose buyers are engineers and procurement people. ## Who this is not for - Companies outside manufacturing and industrial services. We take no other work. - Anyone who needs a site live this week. A custom build is not a template swap. - Anyone who wants SEO before a website. SEO is sold only after a site is delivered and the client is satisfied with it. - Anyone who wants the agency to hold the keys. If long-term vendor lock-in is the goal, we are the wrong choice by design. ## Work Every case study is at https://shopflooragency.com/work/. Each states the elapsed time, what was built and measured figures from the client's own dashboards, with the screenshot beside each number. Measured seven weeks after launch, to 27 September 2026: - plistaffing.com (Google Search Console, 28 days): 19,200 impressions, 359 clicks, 1.9% CTR, average position 15.9. - mechfin.com (Google Search Console, 28 days): 2,770 impressions, 36 clicks, 1.3% CTR, average position 16.8. - plisorting.com (Cloudflare, 30 days): 302,280 requests, 90.14% served from cache. - ercsurftech.com (Cloudflare, 30 days): 91,430 requests, 90.93% served from cache. Both search properties sit on page two, so impressions run ahead of clicks. The Cloudflare figures are delivery measurements and include crawler traffic, so they are not a count of buyers. ## Industries - [Metal finishing and plating](https://shopflooragency.com/websites-for-metal-finishers/) - [Coating and surface treatment](https://shopflooragency.com/websites-for-coating-companies/) - [Sorting, containment, assembly and staffing](https://shopflooragency.com/websites-for-manufacturing-support-companies/) - [CNC machine shops](https://shopflooragency.com/websites-for-machine-shops/) - [Metal fabricators](https://shopflooragency.com/websites-for-metal-fabricators/) - [Heat treaters](https://shopflooragency.com/websites-for-heat-treaters/) - [Plastic injection molders](https://shopflooragency.com/websites-for-injection-molders/) - [Contract manufacturers](https://shopflooragency.com/websites-for-contract-manufacturers/) - [Groups with more than one division](https://shopflooragency.com/multi-division-manufacturing-websites/) ## Also available, quoted per project - [Branding and sales documents](https://shopflooragency.com/manufacturing-branding/): capability statements, proposal decks, line cards, logo systems. - [Video production](https://shopflooragency.com/manufacturing-video-production/): process, capability, product, training and recruiting video. - [AI chat assistants](https://shopflooragency.com/ai-chat-assistants-for-manufacturers/): trained on the manufacturer's own approved content, routing anything outside it to a person. ## Free resources - [Website ownership](https://shopflooragency.com/website-ownership/): what changes hands at launch, and how to leave an agency that holds your code. - [What a manufacturing website costs](https://shopflooragency.com/pricing/): three real 2026 projects with their fees and elapsed times. - [Website brief template](https://shopflooragency.com/resources/manufacturing-website-brief-template/): eleven sections, published in full, usable to brief any supplier. - [Agencies compared](https://shopflooragency.com/compare/): Shopfloor Agency beside Windmill Strategy, Gorilla 76, and Weidert Group, with links to every comparison. - [Shopfloor Agency vs Windmill Strategy](https://shopflooragency.com/compare/shopfloor-vs-windmill-strategy/) - [Shopfloor Agency vs Gorilla 76](https://shopflooragency.com/compare/shopfloor-vs-gorilla-76/) - [Shopfloor Agency vs Weidert Group](https://shopflooragency.com/compare/shopfloor-vs-weidert-group/) - [Shopfloor Agency vs weCreate](https://shopflooragency.com/compare/shopfloor-vs-wecreate/) - [Shopfloor Agency vs Altitude Marketing](https://shopflooragency.com/compare/shopfloor-vs-altitude-marketing/) - [Shopfloor Agency vs Lform](https://shopflooragency.com/compare/shopfloor-vs-lform/) - [Windmill Strategy alternatives](https://shopflooragency.com/compare/windmill-strategy-alternatives/) - [Gorilla 76 alternatives](https://shopflooragency.com/compare/gorilla-76-alternatives/) - [Weidert Group alternatives](https://shopflooragency.com/compare/weidert-group-alternatives/) - [Shopfloor Agency alternatives](https://shopflooragency.com/compare/shopfloor-agency-alternatives/): an in-house hire, a freelancer, a website builder, or a large industrial agency. - [Manufacturing website audit](https://shopflooragency.com/manufacturing-website-audit/): a written audit, page plan, and fixed quote, credited against a build. - [Free written website review](https://shopflooragency.com/contact/): what a buyer finds, what is missing, and what is costing requests. - [Articles](https://shopflooragency.com/guides/): shorter pieces answering one buyer question each. ## Guides and reference Long-form, each section separately addressable by URL fragment. - [Digital marketing for manufacturers](https://shopflooragency.com/guides/digital-marketing-for-manufacturers/): How a US manufacturer gets found online and wins quote requests, with every channel ranked, what each one costs, a 90 day plan, and 46 named sources. 106 minute read, 30 sections, last checked 2026-09-05. Sections: What digital marketing means for a manufacturer (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#definition); Who actually makes the decision (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#buying-group); How an industrial purchase actually moves (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#buying-cycle); Competing with an offshore price (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#offshore); Which channels return something, ranked (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#channels); The website is the hub, and it has a job description (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#website); Publishing the technical data engineers need (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#product-data); The quote path, and what happens after the request arrives (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#quote-path); Search now happens in two places at once (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#search); How a manufacturer gets cited by an AI assistant (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#citation); Being cited and being recommended are different outcomes (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#listicles); Google Business Profile, the most under-used asset a plant owns (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#gbp); Industrial directories and platforms, and where they fit (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#directories); Getting onto approved vendor lists (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#avl); Earning the links and citations that carry everything else (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#links); The content engineers and buyers actually use (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#content); Social media for manufacturers, ranked (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#social); Video, which this audience rewards more than any other format (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#video); Email and automation, sized for a plant with no marketing department (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#email); Paid search, and when it earns its place (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#paid); Trade shows, and the stage everybody skips (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#shows); Selling through distributors and manufacturers’ representatives (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#channel-partners); The marketing that fills your open roles (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#recruiting); What to measure when the sales cycle runs nine months (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#measurement); What a manufacturing marketing program costs (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#budget); Who should run it: in house, agency, or both (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#who-runs-it); A 90 day sequence you can start on Monday (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#ninety-days); The failure modes we see most often (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#mistakes); The evidence base, and how to read a marketing statistic (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#numbers); Questions manufacturers ask about all of this (https://shopflooragency.com/guides/digital-marketing-for-manufacturers/#questions). - [Manufacturing website examples](https://shopflooragency.com/guides/manufacturing-website-examples/): We measured sixty-six US manufacturer websites against ten checks a buyer makes, and show what the best ones do well and where most fall short. 31 minute read, 15 sections, last checked 2026-11-14. Sections: How this was measured, and what the method cannot see (https://shopflooragency.com/guides/manufacturing-website-examples/#method); The ten criteria, and why each one is on the list (https://shopflooragency.com/guides/manufacturing-website-examples/#rubric); What sixty-six manufacturer websites actually do (https://shopflooragency.com/guides/manufacturing-website-examples/#findings); The full dataset, every site and every measurement (https://shopflooragency.com/guides/manufacturing-website-examples/#dataset); The best capability page in the sample (https://shopflooragency.com/guides/manufacturing-website-examples/#equipment-list); Naming the machines, and the front door that undoes it (https://shopflooragency.com/guides/manufacturing-website-examples/#named-machines); The quality page that names a person (https://shopflooragency.com/guides/manufacturing-website-examples/#named-person); The best quote form in the sample, and the list rotting inside it (https://shopflooragency.com/guides/manufacturing-website-examples/#quote-form); The molder already counting AI referrals (https://shopflooragency.com/guides/manufacturing-website-examples/#attribution); When the form is a plugin default rather than a decision (https://shopflooragency.com/guides/manufacturing-website-examples/#plugin-default); The sites that returned nothing at all (https://shopflooragency.com/guides/manufacturing-website-examples/#invisible); How the agency-nominated best sites score (https://shopflooragency.com/guides/manufacturing-website-examples/#agency-picks); Our own clients, scored on the same ten criteria (https://shopflooragency.com/guides/manufacturing-website-examples/#ours); Scoring your own site in fifteen minutes (https://shopflooragency.com/guides/manufacturing-website-examples/#score-your-own); Questions about manufacturing website design (https://shopflooragency.com/guides/manufacturing-website-examples/#questions). - [How to write a website RFP](https://shopflooragency.com/guides/how-to-write-a-website-rfp/): A complete website RFP (request for proposal) template you can copy, with a scoring sheet, price bands to budget against, and the questions that separate the bidders. 30 minute read, 15 sections, last checked 2026-09-05. Sections: When an RFP is the right instrument, and when to skip it (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#when); Decide the number before you ask for it (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#budget); Who to send it to, and how many (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#shortlist); What a manufacturing website RFP has to contain (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#structure); The capability brief, which only you can write (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#capability-brief); Writing technical requirements a bidder can price (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#technical); Who writes the words, and the hours it takes from your side (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#content); Ownership, hosting and the exit path (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#ownership); The template, in full, to copy (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#template); Sending it, and the timeline to give (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#sending); The questions that separate the bidders (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#questions-to-ask); A scoring sheet, filled in before anybody presents (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#scoring); Why good agencies decline to bid (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#declines); The mistakes that show up in most website RFPs (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#mistakes); Questions manufacturers ask about website RFPs (https://shopflooragency.com/guides/how-to-write-a-website-rfp/#questions). - [Industrial SEO: a guide for industrial companies](https://shopflooragency.com/guides/seo-for-industrial-companies/): How to build your keyword list from your own quote log, turn it into a list of pages, fix the technical faults common on industrial sites, and measure the results over a long sales cycle. 29 minute read, 15 sections, last checked 2026-09-05. Sections: The arithmetic that decides which terms are worth having (https://shopflooragency.com/guides/seo-for-industrial-companies/#arithmetic); Building the keyword list from your own quote log (https://shopflooragency.com/guides/seo-for-industrial-companies/#keywords); Turning the list into a page map, with URLs (https://shopflooragency.com/guides/seo-for-industrial-companies/#architecture); What a capability page has to contain to rank (https://shopflooragency.com/guides/seo-for-industrial-companies/#writing); The technical checks that matter on an industrial site (https://shopflooragency.com/guides/seo-for-industrial-companies/#technical); Specifications trapped inside PDFs (https://shopflooragency.com/guides/seo-for-industrial-companies/#pdfs); Part catalogs, filters and near-duplicate pages (https://shopflooragency.com/guides/seo-for-industrial-companies/#catalogs); The structured data a manufacturer should publish (https://shopflooragency.com/guides/seo-for-industrial-companies/#schema); Competing with the directories, and when to stop (https://shopflooragency.com/guides/seo-for-industrial-companies/#directories); Local search, and plants in more than one place (https://shopflooragency.com/guides/seo-for-industrial-companies/#local); What changes when the answer is written for the reader (https://shopflooragency.com/guides/seo-for-industrial-companies/#answer-engines); Measuring search when the sales cycle runs nine months (https://shopflooragency.com/guides/seo-for-industrial-companies/#measurement); What actually happens in months one to twelve (https://shopflooragency.com/guides/seo-for-industrial-companies/#timeline); The faults we find most often on industrial sites (https://shopflooragency.com/guides/seo-for-industrial-companies/#mistakes); Questions industrial companies ask about search (https://shopflooragency.com/guides/seo-for-industrial-companies/#questions). - [Manufacturing marketing strategy](https://shopflooragency.com/guides/manufacturing-marketing-strategy/): The six decisions behind a manufacturing marketing strategy, from who buys to what it costs, with a twelve month plan and a one page version you can fill in. 20 minute read, 13 sections, last checked 2026-11-13. Sections: What a manufacturing marketing strategy decides (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#decisions); Who buys from you, and who else signs off (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#buyers); What you want to be found for (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#found-for); Who is buying now, and who will be later (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#in-market); Choosing channels in the order they pay back (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#channels); Why the website comes before every other channel (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#website-first); The reply to a quote request is part of the strategy (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#response); Setting a manufacturing marketing budget (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#budget); A twelve month manufacturing marketing plan (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#twelve-months); Measuring a strategy when the sales cycle is long (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#measure); A digital marketing strategy for manufacturers, on one page (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#one-page); Where manufacturing marketing strategies go wrong (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#mistakes); Questions manufacturers ask about marketing strategy (https://shopflooragency.com/guides/manufacturing-marketing-strategy/#questions). - [How much does a manufacturing website cost?](https://shopflooragency.com/guides/manufacturing-website-cost/): A custom manufacturing website costs $10,000 to $25,000 for 10 to 20 pages and $25,000 to $50,000 with a product catalog, and a specialist industrial agency such as Windmill Strategy starts at $40,000. Ours is $6,000, one time. 10 minute read, 6 sections, last checked 2026-11-14. Sections: Manufacturing website cost in 2026 (https://shopflooragency.com/guides/manufacturing-website-cost/#cost); What drives the price of a manufacturing website (https://shopflooragency.com/guides/manufacturing-website-cost/#drivers); What a manufacturing website costs after launch (https://shopflooragency.com/guides/manufacturing-website-cost/#after-launch); What our $6,000 manufacturing website includes (https://shopflooragency.com/guides/manufacturing-website-cost/#ours); How to budget for a manufacturing website (https://shopflooragency.com/guides/manufacturing-website-cost/#budget); Questions about manufacturing website cost (https://shopflooragency.com/guides/manufacturing-website-cost/#questions). - [What pages does a manufacturing website need?](https://shopflooragency.com/guides/manufacturing-website-pages/): A manufacturing website needs a home page, a page for each process, and pages for industries, quality and certifications, equipment, quotes, contact, and careers. This guide sets out what goes on each one and how many you need. 10 minute read, 6 sections, last checked 2026-11-14. Sections: The pages every manufacturing website needs (https://shopflooragency.com/guides/manufacturing-website-pages/#list); What 66 manufacturer home pages link to (https://shopflooragency.com/guides/manufacturing-website-pages/#study); What goes on a manufacturing capability page (https://shopflooragency.com/guides/manufacturing-website-pages/#process-pages); Quality, quote, careers, and industry pages (https://shopflooragency.com/guides/manufacturing-website-pages/#supporting); How many pages a manufacturing website needs (https://shopflooragency.com/guides/manufacturing-website-pages/#how-many); Questions about manufacturing website pages (https://shopflooragency.com/guides/manufacturing-website-pages/#questions). - [RFQ forms for manufacturers](https://shopflooragency.com/guides/rfq-form/): An RFQ form should ask for the drawing, the quantity, the material, the process, and the date needed, accept the CAD files buyers send, and get a reply the same day. 11 minute read, 7 sections, last checked 2026-11-14. Sections: What fields an RFQ form should ask for (https://shopflooragency.com/guides/rfq-form/#fields); Which drawing file types a quote form should accept (https://shopflooragency.com/guides/rfq-form/#drawings); Fields that depend on your process (https://shopflooragency.com/guides/rfq-form/#process-fields); How long a quote request form should be (https://shopflooragency.com/guides/rfq-form/#length); What happens after an RFQ is sent (https://shopflooragency.com/guides/rfq-form/#after); Where the quote form belongs on the site (https://shopflooragency.com/guides/rfq-form/#placement); Questions about RFQ forms (https://shopflooragency.com/guides/rfq-form/#questions). - [How long SEO takes for manufacturers](https://shopflooragency.com/guides/how-long-does-seo-take/): Searches for one process in one material usually move in three to six months, and broad searches in nine to eighteen. Google says some changes take effect in a few hours and others take several months. 10 minute read, 6 sections, last checked 2026-11-14. Sections: How long does SEO take for a manufacturer? (https://shopflooragency.com/guides/how-long-does-seo-take/#answer); What Google says about how long SEO takes (https://shopflooragency.com/guides/how-long-does-seo-take/#google); What our clients’ Search Console data shows (https://shopflooragency.com/guides/how-long-does-seo-take/#data); Which searches move first for a manufacturer (https://shopflooragency.com/guides/how-long-does-seo-take/#first); What makes SEO work faster for a manufacturer (https://shopflooragency.com/guides/how-long-does-seo-take/#faster); Questions about how long SEO takes (https://shopflooragency.com/guides/how-long-does-seo-take/#questions). - [What goes on a process page](https://shopflooragency.com/guides/manufacturing-process-page/): A manufacturing process page names one process, states the materials, sizes, tolerances, and standards as text, shows the equipment, answers the questions buyers ask, and ends with a button to the quote form. 10 minute read, 6 sections, last checked 2026-11-14. Sections: What a manufacturing process page should include (https://shopflooragency.com/guides/manufacturing-process-page/#include); What 66 manufacturer home pages link to (https://shopflooragency.com/guides/manufacturing-process-page/#study); Process page examples from sites we built (https://shopflooragency.com/guides/manufacturing-process-page/#examples); How to write a process page that ranks (https://shopflooragency.com/guides/manufacturing-process-page/#ranks); How a process page brings in quote requests (https://shopflooragency.com/guides/manufacturing-process-page/#quotes); Questions about manufacturing process pages (https://shopflooragency.com/guides/manufacturing-process-page/#questions). - [Getting cited by ChatGPT and Google](https://shopflooragency.com/guides/get-cited-by-chatgpt/): Google says there are no extra requirements to appear in AI Overviews or AI Mode, and OpenAI says ChatGPT search finds sites through its OAI-SearchBot crawler. Complete process pages, comparison pages, and accurate listings do most of the work. 10 minute read, 6 sections, last checked 2026-11-14. Sections: How a manufacturer gets cited by ChatGPT and Google AI (https://shopflooragency.com/guides/get-cited-by-chatgpt/#answer); What Google says about AI Overviews and AI Mode (https://shopflooragency.com/guides/get-cited-by-chatgpt/#google); How ChatGPT search finds a manufacturer’s website (https://shopflooragency.com/guides/get-cited-by-chatgpt/#chatgpt); Pages that get a manufacturer cited in AI answers (https://shopflooragency.com/guides/get-cited-by-chatgpt/#pages); Listings and reviews outside your website (https://shopflooragency.com/guides/get-cited-by-chatgpt/#listings); Questions about getting cited by AI search (https://shopflooragency.com/guides/get-cited-by-chatgpt/#questions). - [Buyer questions](https://shopflooragency.com/faqs/): cost, choosing an agency, websites, search and social, all on one page, each question linkable by its own anchor. - [RFQ readiness scorecard](https://shopflooragency.com/tools/rfq-readiness/): twenty checks a manufacturer can run against their own site. Runs in the browser, no email required. - [Marketing calculator](https://shopflooragency.com/tools/marketing-calculator/): seven inputs turned into cost per request for quote, cost per won job, payback period, break-even quote volume, and the annual gross profit carried by one more RFQ a month. Runs in the browser, no email required. - [What RFQ-first means](https://shopflooragency.com/rfq-first/): the definition of how we organize the work. ## Free calculators Thirteen browser-based tools. Six answer the decisions an owner of a small US manufacturer makes about marketing spend, and seven answer the arithmetic the people on the floor do. Every formula is printed on the page, and every reference table is rendered as plain text so it is readable without JavaScript. Where a figure is a convention or an assumption rather than an exact conversion, the page says so and says why. - [Speeds and feeds calculator](https://shopflooragency.com/tools/speeds-and-feeds/): Turn SFM into RPM and chip load into feed rate, with the material removal rate and starting surface speeds for 40 materials. - [True position calculator](https://shopflooragency.com/tools/true-position-calculator/): Work out true position from X and Y deviation, add bonus tolerance at MMC or LMC, and get a pass or fail against the drawing. - [Bolt circle calculator](https://shopflooragency.com/tools/bolt-circle-calculator/): Get X and Y coordinates for any number of holes on a bolt circle, with a start angle and a table you can copy. - [Tap drill calculator](https://shopflooragency.com/tools/tap-drill-calculator/): Find the tap drill size for any thread engagement, with the nearest standard inch and metric drill and the engagement each one gives. - [Material weight calculator](https://shopflooragency.com/tools/material-weight-calculator/): Work out the weight of bar, hex, tube, plate, and rectangle in 40 materials, and the material cost at your own price per pound. - [Surface finish converter](https://shopflooragency.com/tools/surface-finish-converter/): Convert Ra between microinches and micrometers, and see the ISO N grade, the RMS figure, and which processes reach that finish. - [Plating time calculator](https://shopflooragency.com/tools/plating-time-calculator/): Work out plating time, deposition rate, current draw, and metal consumed for eleven baths, from Faraday’s law. - [Hire, agency or freelancer calculator](https://shopflooragency.com/tools/marketing-hire-vs-agency/): See what a marketing hire costs once payroll taxes, benefits, tools, recruiting, and the months a new hire takes to get up to speed are counted, next to an agency and a freelancer. - [Customer lifetime value calculator](https://shopflooragency.com/tools/customer-value-calculator/): See what a customer is worth over the whole relationship, and what you can afford to spend to win one. - [Revenue goal planner](https://shopflooragency.com/tools/revenue-goal-planner/): Work back from a revenue target to the jobs, quotes, and website visits it needs, and see whether the target is within reach. - [Trade show ROI calculator](https://shopflooragency.com/tools/trade-show-roi-calculator/): Weigh the booth, travel, and staff time against the gross profit a show is likely to bring in, and see where it breaks even. - [Quote response time calculator](https://shopflooragency.com/tools/quote-response-calculator/): See what unanswered and slow quote requests cost you in a year, against a published benchmark of 2,241 US companies. - [Google Business Profile scorecard](https://shopflooragency.com/tools/google-business-profile-scorecard/): Score your Google Business Profile on thirteen checks, weighted by published research on what ranks a business in local search. - [All tools in one place](https://shopflooragency.com/tools/): the thirteen above, grouped by the decision each one answers. ## Pages - [Home](https://shopflooragency.com/): marketing for manufacturers, the umbrella positioning - [Manufacturing website design](https://shopflooragency.com/manufacturing-website-design/) - [Manufacturing SEO](https://shopflooragency.com/manufacturing-seo/) - [Manufacturing social media](https://shopflooragency.com/manufacturing-social-media/) - [Google Business Profile management](https://shopflooragency.com/google-business-profile-management/) - [Email marketing for manufacturers](https://shopflooragency.com/email-marketing-for-manufacturers/) - [AI chat assistants for manufacturers](https://shopflooragency.com/ai-chat-assistants-for-manufacturers/) - [Manufacturing lead generation](https://shopflooragency.com/manufacturing-lead-generation/) - [Outbound lead generation for manufacturers](https://shopflooragency.com/outbound-lead-generation-for-manufacturers/) - [Industrial marketing agency](https://shopflooragency.com/industrial-marketing-agency/) - [B2B website design](https://shopflooragency.com/b2b-website-design/) - [RFQ-first manufacturing websites](https://shopflooragency.com/rfq-first/) - [Multi-division manufacturing websites](https://shopflooragency.com/multi-division-manufacturing-websites/) - [Website ownership](https://shopflooragency.com/website-ownership/) - [Manufacturing website redesign](https://shopflooragency.com/manufacturing-website-redesign/) - [Guides](https://shopflooragency.com/guides/) - [Marketing calculator](https://shopflooragency.com/tools/marketing-calculator/) - [RFQ readiness scorecard](https://shopflooragency.com/tools/rfq-readiness/) - [Case study: PLI](https://shopflooragency.com/work/phillips-light-industrial/) - [Pricing](https://shopflooragency.com/pricing/) - [Case studies](https://shopflooragency.com/work/) - [Contact](https://shopflooragency.com/contact/) ## Original research published here - [Manufacturing website examples, measured](https://shopflooragency.com/guides/manufacturing-website-examples/): a dataset of 66 US manufacturer websites in 8 trades, measured on 2026-11-14 against ten criteria, published in full with the method, the sampling frame and every excluded site accounted for. Headline findings: 4 of 66 homepages cite a materials or process standard, 45 carry a quote path, 39 name a quality certification, 26 publish a postal address in structured data, and the median homepage answered in 0.88 seconds. Free to quote under a Creative Commons Attribution license. Companies this agency works with are flagged in the data so they can be discounted. ## How figures on this site are sourced Guides cite named sources with a numbered reference list. Every reference states what kind of evidence it is, what was measured and on whom, when it was last checked, and any limitation. Where a figure could not be verified to a primary source, the reference says so. Prices are published. ## Contact hello@shopflooragency.com