Email marketing for manufacturers.
One newsletter a month to the people who already know you, written from your own work, for $250 a month.
- $250a monthMonth to month
- 1newsletter a monthApproved by you before it is sent
- 4groupsCustomers, quoted prospects, distributors, and show contacts
Sound familiar?
Most manufacturers we talk to are dealing with at least one of these.
01
Past customers hear nothing from you between orders
A customer who ordered last spring hears from you again when they ask for a price, if they think of you first. Prospects you quoted and did not win hear even less.
How we fix it. One short newsletter a month about your own work keeps your name in front of the people most likely to send the next drawing.
Hears from you today With a newsletter Past customers At their last order Every month Quoted prospects When the quote went out Every month Distributors When they call you Every month Show contacts At the booth Every month When each group last heard from you, and how often they do with a newsletter. 02
Show contacts end up in a drawer
Your sales team comes back from every trade show with a stack of cards and badge scans. There is nothing to send them afterwards, so the contacts go cold.
How we fix it. In the first month we gather past customers, quoted prospects, distributors, and show contacts from your inboxes, CRM, spreadsheets, and old quote files into one list, on a sending account in your company’s name.
- Sales inboxes
- Your CRM
- Spreadsheets
- Old quote files
- Cards from shows
One list
In a sending account in your company’s name, cleaned every month.
Contacts spread across your company, brought into one list in your name. 03
Nobody has time to write it
Everyone agrees a newsletter would help, and nobody on the floor or in sales has a free afternoon each month to write one.
How we fix it. Each month we agree one subject from your recent work with you, such as a difficult part, a new machine, or a renewed certification. We write the issue, and you approve it before it is sent.
SubjectA new five-axis machine, and the parts it lets us quote
This month on the floor
A difficult part, and how we made it
Send us a drawing
Your address · Unsubscribe
One issue, written from a month of your own work. 04
You cannot tell whether the emails bring in work
Many email reports lead with how many people opened the message. That does not tell you whether anyone asked for a price.
How we fix it. Our monthly report counts clicks, replies, unsubscribes, and the quote requests that followed each issue.
We count What it tells you Clicks Which work your readers want to see more of Replies Who is thinking about a job Quote requests Work the newsletter brought in Unsubscribes Removed from the list the same month What the monthly report counts, and what each figure tells you.
How each month works
You approve one issue a month. We do the rest.
01
We build your list
In the first month we gather your contacts into one list and write the first issue.
02
We agree the subject
Each month we pick one subject from your recent work with you.
03
You approve the issue
We write the newsletter and send it to you. Nothing goes out until you sign it off.
04
We send and report
We send it to your list, clean out bounces and unsubscribes, and report what it brought in.
What $250 a month covers
One considered newsletter a month, from list to report.
| What you get | One newsletter a month, written from your own work and approved by you before it is sent. |
|---|---|
| Price | $250 a month, month to month. |
| Who it goes to | Past customers, quoted prospects, distributors, and show contacts. |
| Sending software | It runs on an account in your company’s name, and its fee depends on the size of your list. |
| Reporting | We count clicks, replies, unsubscribes, and the quote requests that follow each issue, and report them every month. |
| How it starts | In the first month we gather your contacts into one list and write the first issue. |
- We write one newsletter a month from your own work, and you approve it before it is sent.
- We build your list from past customers, quoted prospects, distributors, and show contacts in your inboxes, CRM, and spreadsheets.
- The layout is simple and reads well in Outlook and the other mail programs your buyers use at work.
- Every issue carries your physical address and a working unsubscribe link, as US law requires.
- We remove bounced and unsubscribed addresses every month, so your emails keep reaching inboxes.
- A monthly report shows clicks, replies, unsubscribes, and any quote requests that followed.
The sending software runs on an account in your company’s name, and its fee depends on the size of your list. Every other price is on our pricing page.
Where the newsletter fits
A newsletter reaches the people who already know you. The rest of our work brings in the people who do not yet.
Each issue links to pages on your website, so it works best when those pages answer a buyer’s questions. Our manufacturing websites and manufacturing SEO take care of that, and Google Business Profile management keeps the listing current for buyers who search your name. To reach buyers at companies that have never heard of you, outbound lead generation writes to named engineers and purchasing managers by email and on LinkedIn. You can see everything we do for manufacturers on our home page.
Questions manufacturers ask about email marketing
- How much does email marketing for a manufacturer cost?
- Our email newsletter management is $250 a month, month to month, for one newsletter a month written from your own work. In a WebFX survey of 250 US marketers, 42% said agency email marketing costs $51 to $500 a month. The sending software runs on an account in your company’s name, and its fee depends on the size of your list.
- Who should a manufacturer email?
- Email the people who already know you: past customers, prospects you have quoted, distributors, and the contacts your sales team collects at shows. A small list of people who have asked you for a price is the right list for a newsletter, and a bought list sends you straight to spam folders. To reach buyers who do not know you yet, our outbound lead generation writes to named engineers, purchasing managers, and plant managers from a list we research and verify.
- What should a manufacturing newsletter be about?
- Write about your own work: a difficult part and how you made it, a new machine and what it lets you quote, a certification renewed, or a change in lead times. Each one gives a past customer a reason to think of you for the next job.
- How do you measure it?
- We count clicks, replies, unsubscribes, and the quote requests that follow each issue, and report them every month.
Start a monthly newsletter from your own work.
Send us your company name and a few lines about what you make and who you sell to. We will reply with a first subject from your own work and when we can start.