Websites for metal finishers

We build websites that show buyers with a finish callout that you can run it, and take the print for a quote.

What gets in the way of a finishing quote

A finishing buyer checks four things before calling: whether you run the process, whether you can take the part, whether you work to the standard on the print, and whether the part will survive the process.

  1. 01

    Buyers can’t tell whether you can run their callout

    A buyer arrives with a print that names a finish, a material, and a standard such as ASTM B633. If your website covers the processes in one paragraph, with no part size limits and no standards, the buyer has to call to find out or picks a shop that answers on the page.

    How we fix it. We give each process its own page, with part size and weight limits stated as numbers, the standards you work to named by designation, and your certifications with the year you were registered.

    Finish callout on the printZinc plate per ASTM B633

    Typical siteYour new site
    Do you run the process?Call to askOn the page
    Can you take the part size?Call to askOn the page
    Do you work to the standard?Call to askOn the page
    Will the part survive it?Call to askOn the page
    The four questions behind a finish callout, and where the answer sits.
  2. 02

    Your quality manager answers the same bake question again and again

    A hardened fastener above about Rockwell C40 that goes through an electrolytic process can pick up hydrogen and crack later. Buyers want to know what bake their standard requires, and when the website says nothing, your quality manager answers it by phone, one buyer at a time.

    How we fix it. We write the hydrogen embrittlement and bake pages with you, and can build a bake advisor like the one on the Mechanical Finishers site, which shows what ASTM F1941, ISO 4042, and ASTM B633 each require at a given hardness. You approve every technical line.

    Fastener hardness

    SofterAbout HRC 40Harder

    Above about HRC 40, an electrolytic process can leave hydrogen in the part, and the buyer asks what bake the standard requires.

    The site says nothing

    The buyer calls your quality manager to ask.

    A bake page or advisor

    The requirement by standard and hardness, on the page.

    Where a plated fastener’s hardness turns bake into a question.
  3. 03

    Quote requests arrive without what you need to price the job

    An email asking whether you can plate some parts starts a round of questions about material, hardness, volume, and spec. While that goes back and forth, the buyer is waiting and so is your estimator.

    How we fix it. We build a quote form that asks for the process, material, hardness, annual volume, and finish specification, and takes the print, so each request arrives ready to price.

    Email

    “Can you plate these? What’s the price?”

    Starts a round of questions before anyone can price it.

    Quote form

    ProcessZinc plating

    MaterialAlloy steel

    HardnessHRC 42

    Annual volume200,000 pieces

    Finish specASTM F1941

    PrintPDF or STEP

    Ready to price

    The same request, as an email and through a quote form.
  4. 04

    Buyers searching for your process don’t find you

    Someone searching for the process you run every day sees directories and shops two states away. When the whole shop sits on one home page, Google has very little to match to that search.

    How we fix it. We write a page for each process and each area you serve. Mechanical Finishers now has six process pages and six service area pages covering the Ohio Valley, and our SEO service keeps adding pages after launch.

    zinc plating near me

    Your pages today

    • Home page
    • Zinc plating no page
    • Passivation no page
    • Your service area no page

    With a page for each

    • Home page
    • Zinc plating
    • Passivation
    • Your service area
    Which of your pages Google can match to a search for your process.

What you get for $6,000

One fixed price, paid once. Recent sites took 6 to 18 days from brief to launch.

Websites for metal finishers at a glance.
What you getA page for each process you run, with part limits, the standards you work to, and your certifications, written with you and approved by your quality manager.
Also includedA quote form that takes drawings, an AI assistant that answers from your approved pages, and an Excel lead sheet that you keep.
Price$6,000, one time
Time to launchRecent sites took 6 to 18 days from brief to launch. We built the mechfin.com website for Mechanical Finishers in 6 days.
Who owns itYou own the code, the hosting, and every account, in your company’s name, with no monthly fee to us.
How it startsSend your website address and a few lines about what you do.
  • You get a page for each process you run, with part limits, the standards you work to, and your certifications, written with you and approved by your quality manager.
  • The quote form takes drawings in PDF, DXF, DWG, STEP, and the other formats buyers send, and goes straight to your sales team.
  • An AI assistant answers questions from your approved pages at any hour and passes anything else to a person.
  • Every inquiry from the assistant and the forms is logged to an Excel lead sheet that you keep.
  • You own the code, the hosting, and every account, including Google Analytics, Search Console, and your Google Business Profile, in your company’s name, with no monthly fee to us.
  • Each old page that has a new equivalent is redirected to it, so the Google rankings it has earned carry over.

Everything in the build is set out on our manufacturing website design page. After launch, SEO and social media and Google are monthly services, with every price on our pricing page. To reach buyers who have not found you yet, outbound lead generation writes to named engineers and purchasing managers at the companies you want to supply.

Built for Mechanical Finishers Inc.

Mechanical Finishers Inc. is a metal finishing and zinc plating company in Cincinnati, Ohio. The company has been finishing metal since 1992, has been ISO 9001 registered since 2002, and runs six processes on one site. We built the mechfin.com website 6 days after the brief.

  • 6daysFrom brief to launch
  • 138clicksFrom Google to mechfin.com, Sep 10, 2026 to Nov 10, 2026

Clicks are from the site’s own Google Search Console account.

The Mechanical Finishers case study shows the old site, the new one, and the results. We have also built websites for coating companies and manufacturing support companies, and every project is on our work page.

How a website project works

  1. 01

    Tell us about your company

    Send your website address and a few lines about what you do.

  2. 02

    Get a fixed price and date

    We reply in writing with the scope, the price, and the launch date.

  3. 03

    We write and build

    We write every page and build the site. You approve each technical detail.

  4. 04

    Launch and handover

    We launch, point each old page that has a new equivalent to its new page, and hand everything over to you.

Questions metal finishing and plating companies ask us

Can the site explain hydrogen embrittlement accurately?
Yes, and you approve every technical claim before launch. The Mechanical Finishers site carries a bake advisor that cites ASTM F1941, ISO 4042, and ASTM B633 by hardness, written from the shop’s own process knowledge and checked by the shop.
Does the same structure fit anodizers, heat treaters, and powder coaters?
Yes. Any shop that sells against a specification needs a page per process, limits stated as numbers, the standards named, and a quote form that asks for what sets the price. For an anodizer the first question is usually the alloy and thickness class, and for a heat treater it is the section size and target hardness. Coating shops have their own page.
What if we run a process we would rather not advertise?
Leave it off, and say plainly that you do not offer it. Listing the work you decline filters out inquiries you would never quote, and it shows buyers that the rest of your list is accurate.

Get a fixed quote for your metal finishing and plating website.

Send us your website address and a few lines about what you do. We will reply with the scope, a fixed price, and a launch date.