Manufacturing SEO services.
We get your shop found on Google for the processes and materials you run, and count the quote requests it brings in.
- $675a monthManufacturing SEO, month to month
- 3-6monthsFor specific searches to move
- 997clicksFrom Google to plistaffing.com since launch
Sound familiar?
Most manufacturers we talk to are dealing with at least one of these.
01
A search for your process shows everyone but you
Type in the process you run every day, and Google shows directories, competitors, and companies two states away. Buyers who do not know your name yet search for the work itself, and Google sends them to the page that answers that search most closely. Service companies see the same thing when a plant manager searches for sorting or staffing in their state, or for a coating service nearby.
How we fix it. We write a page for each process, material, and service you sell, in the words a buyer types and with the details they check.
The search today
your process + material
- Directory listing
- Competitor
- Directory listing
- Shop two states away
- Your shop is not on page one
With a page for each process
your process + material
- Directory listing
- Your process page
- Competitor
The same search, before and after your shop has a page that answers it. 02
One Capabilities page lists everything and ranks for nothing
A page that lists twelve processes in a row ranks for none of them. An engineer searches for one process in one material, often with a tolerance or a standard, and the page that answers that exact question gets the visit. When the details sit in a PDF or in your sales manager’s head, Google cannot read them.
How we fix it. Each process gets its own page with the materials, sizes, tolerances, and certifications written out, and your team approves every figure before it goes live.
One Capabilities page
- Machining
- Grinding
- Plating
- Coating
- Assembly
- Inspection
No single search matches it
A page for each process
Plating
- Materials
- Sizes and tolerances
- Certifications
Matches the search for it
Grinding
- Materials
- Sizes and tolerances
- Certifications
Matches the search for it
One page that lists everything, against one page for each process. 03
SEO reports talk about rankings, and you want to know about work
Many monthly SEO reports are pages of rankings, traffic, and charts that never say whether anyone asked for a price. For a manufacturer, the number that matters is how many quote requests came in and where each one came from.
How we fix it. Every inquiry from your quote forms and assistant goes into an Excel lead sheet you keep, Google Analytics shows which channel each visitor came from, and our monthly note starts with the quote requests.
A typical SEO report
- Keyword rankings
- Website traffic
- Bounce rate
- Quote requests not shown
Your lead sheet
Request Came from Quote form Google search Assistant chat Google search Quote form Newsletter Quote form Business Profile What a typical SEO report shows, and what your lead sheet shows. 04
Past customers hear nothing from you between orders
The people who already know you, past customers and prospects you have quoted, often hear nothing from you until they need a price. When the next job comes up, they may ask whichever shop they heard from last.
How we fix it. For $250 a month, we send one newsletter about your own work, such as a difficult part, a new machine, or a renewed certification, to the people who already know you, after you approve it.
Without a newsletter
They hear nothing from you until they need a price, and may ask someone else.
With a newsletter
One short issue a month about your own work, sent after you approve it.
A year between orders, with and without a monthly newsletter.
What happens each month
SEO starts once your website is live and runs month to month at $675 a month.
01
We start from your documents
In the first weeks we list every process, material, and certification from your process list, equipment list, and certification scopes, and the person who owns each one confirms it.
02
We match them to real searches
We find what engineers and plant managers type for each one, and start with the searches closest to a quote request.
03
We write and publish pages
Two new pages go live each month, each a process page or a technical article, written from your specs and approved by your team. Technical fixes and Google Business Profile updates run alongside.
04
We report what came in
A short note each month covers the quote requests and where they came from, which searches moved, and what we will write next.
What you get, and what it costs
Both run month to month. The newsletter is a small add-on to the search work.
Manufacturing SEO
$675 a month
Two new pages a month on the processes, materials, and services you sell, each a process page or a technical article, plus site upkeep, Google Business Profile work, and a monthly report. It starts once your website is live.
Email newsletter
$250 a month
One newsletter a month to past customers, quoted prospects, distributors, and show contacts. We build the list from your inbox, CRM, or spreadsheets, write each issue from your own work, and report the clicks, replies, and quote requests it brings in.
| What you get | Two new pages a month on the processes, materials, and services you sell, plus site upkeep, Google Business Profile work, and a monthly report. |
|---|---|
| Price | $675 a month, month to month. |
| When it starts | Once your website is live. |
| Time to results | 3 to 6 months for specific searches to move |
| How it is measured | Each month we count the quote requests it brings in, and every inquiry goes into an Excel lead sheet you keep. |
| How it starts | Send us the processes you run, the materials you work in, and your website address. |
If your website needs rebuilding before search work starts, our manufacturing website is $6,000, one time. Social media and Google Business Profile management is $1,900 a month, and every price is on the pricing page. Our page on manufacturing lead generation follows a quote request from the first search to your sales inbox, our outbound lead generation for manufacturers reaches the buyers who are not searching, and our industrial marketing agency page sets out how we work with industrial companies.
Our guides cover how long SEO takes for manufacturers, what goes on a process page, and getting cited by ChatGPT and Google.
Clicks from Google on sites we built
These figures come from our clients’ own Search Console accounts, Google’s free report on how a site shows up in search.
The searches bringing visitors are the specific kind this work goes after. The Mechanical Finishers site gets clicks from searches such as “zinc plating near me” and “chrome plating cincinnati”, and the PLI Staffing site gets them from “temp services findlay ohio”. Our guide to SEO for industrial companies shows how we build the list of pages.
SEO questions manufacturers ask first
- How long does SEO take for a manufacturing company?
- SEO usually takes three to six months to move specific searches, and nine to eighteen months for broad or heavily contested ones. A page about one process in one material has very little competition, so it can start appearing within weeks of Google finding it. A broad term such as "CNC machining" is held by directories and by companies that have published for years. At $675 a month, plan on judging the work over twelve months.
- How do I rank for the parts I manufacture?
- Give each part family, process, or material its own page, written the way an engineer searches. State the material designation, the process, the size range, the tolerance, the finish, and the standards met as text on the page, because facts kept in a PDF do not reach search results. Include your part numbers with a plain description beside each, since distributors and buyers search for them. Very few shops have written pages this specific, so a small site with real technical detail can outrank a much larger competitor on the searches that lead to a quote request.
- How do I get my manufacturing company cited by AI search tools?
- AI search tools cite manufacturers that publish specific facts as text on pages an assistant can read, so the work that earns a Google ranking largely earns a citation too. A sentence that names a process, a material, and a number can be quoted whole, while an adjective gives an assistant nothing to repeat. Pew found 88% of AI summaries cited three or more sources, so plan on sharing each answer with other suppliers. Add an AI assistant option to the "how did you hear about us" question on your quote form so you can count those inquiries.
- Who should a manufacturer email?
- Email the people who already know you: past customers, prospects you have quoted, distributors, and the contacts your sales team has collected at shows. A small list of people who have asked you for a price is the right list for a newsletter, and bought lists send you straight into spam folders. Our newsletter is $250 a month for one issue a month, written from your own work. To reach buyers who do not know you yet, our outbound lead generation writes to named engineers, purchasing managers, and plant managers from a list we research and verify, for $4,050 a month.
Find out what your shop could be found for.
Send us the processes you run, the materials you work in, and your website address. We will reply with the searches worth going after and a start date.