
SurfTech
13Coating codes, each with its own page
We built a coating selection website with two engineering tools in ten days for an Ohio low temperature PVD coater.
- Website design
- Comparison chart
- Engineering tools
- AI assistant
Read the case study
We build websites that show buyers with a hardness spec on the print that you can run it.
A heat treat buyer checks whether you run the process, whether your furnaces take the part, whether you work to the spec on the print, and whether you hold the accreditation their industry requires.
01
A buyer arrives with a print that names the material, the hardness, and often a specification. If your website lists the processes in one paragraph, with no furnace sizes and no load weights, the buyer has to call to find out or picks a shop that answers on the page.
How we fix it. We give each process its own page, with furnace work zones and load weights stated as numbers, the materials you treat, and the hardness ranges you work to.
On the drawingThrough harden 4140 steel to 40 to 44 HRC
| Typical site | Your new site | |
|---|---|---|
| Do you run the process? | Call to ask | On the page |
| Do your furnaces take the part? | Call to ask | On the page |
| Do you work to the spec? | Call to ask | On the page |
| Do you hold the accreditation? | Call to ask | On the page |
02
In aerospace, heat treating is one of the processes accredited through Nadcap, the industry program for aviation, space, and defense suppliers, and furnaces are held to AMS2750, the SAE specification for temperature sensors, instruments, accuracy tests, and temperature uniformity surveys. In automotive, CQI-9 is the AIAG’s heat treat system assessment. When the website never names them, the buyer cannot tell whether you qualify.
How we fix it. We name each accreditation and assessment you hold on the quality page and on every process page it covers, so a buyer can match it to the print.
| Buyer | Typical site | Your new site |
|---|---|---|
| AerospaceNadcap heat treating, AMS2750 | Not named | Named on the page |
| AutomotiveCQI-9 | Not named | Named on the page |
03
An email asking whether you can harden some parts starts a round of questions about material, section size, hardness, and quantity. While that goes back and forth, the buyer waits for a price.
How we fix it. We build a quote form that asks for the material, process, hardness, largest section, and quantity, and takes the print, as our guide to the RFQ form sets out.
“Can you harden these? What’s the turnaround?”
Starts a round of questions before anyone can price it.
Quote form
Material4140 steel
ProcessThrough hardening
Hardness40 to 44 HRC
Largest section2 in
Quantity600 pieces
PrintPDF
Ready to price
04
Someone searching for the process you run every day sees directories and shops two states away. When every process sits on one home page, Google has very little to match to that search.
How we fix it. We write a page for each process and each area you serve, each one leading to the quote form the way an RFQ-first website does, and our SEO service keeps adding pages after launch.
vacuum heat treating near me
Your pages today
With a page for each
One fixed price, paid once. Recent sites took 6 to 18 days from brief to launch.
| What you get | A page for each process with furnace sizes and load limits, the materials and hardness ranges you work to, and your accreditations, written with you and approved by your quality manager. |
|---|---|
| Also included | A quote form that takes drawings, an AI assistant that answers from your approved pages, and an Excel lead sheet that you keep. |
| Price | $6,000, one time |
| Time to launch | Recent sites took 6 to 18 days from brief to launch. |
| Who owns it | You own the code, the hosting, and every account, in your company’s name, with no monthly fee to us. |
| How it starts | Send your website address and a few lines about what you do. |
Everything in the build is set out on our manufacturing website design page. After launch, SEO and social media and Google are monthly services, with every price on our pricing page. To reach buyers who have not found you yet, outbound lead generation writes to named engineers and purchasing managers at the companies you want to supply.
SurfTech is a low temperature PVD coating company in Austinburg, Ohio. Its buyers ask how hot the process runs and what that does to a hardened part, so the site is built around its low temperature process and has a substrate survival checker that lets an engineer test a part before sending the drawing. We built the ercsurftech.com website for SurfTech 10 days after the brief.
In our study of 66 US manufacturer websites, measured in November 2026, nine were heat treaters. Six of the nine had a quote link on the home page, and six named a certification there.
The SurfTech case study shows the old site, the new one, and the results, and every project is on our work page.

13Coating codes, each with its own page
We built a coating selection website with two engineering tools in ten days for an Ohio low temperature PVD coater.
Read the case study
01
Tell us about your company
Send your website address and a few lines about what you do.
02
Get a fixed price and date
We reply in writing with the scope, the price, and the launch date.
03
We write and build
We write every page and build the site. You approve each technical detail.
04
Launch and handover
We launch, point each old page that has a new equivalent to its new page, and hand everything over to you.
Send us your website address and a few lines about what you do. We will reply with the scope, a fixed price, and a launch date.