Manufacturing website audit.
We score every page of your website and plan the site you need, for $675, credited in full against a build within 90 days.
- $675one timeAudit, page plan, and fixed quote
- 90daysTo use the full credit against a build
- 20checksFrom our RFQ readiness scorecard
Sound familiar?
Most manufacturers we talk to are dealing with at least one of these.
01
You cannot tell whether the site needs a rebuild or a few fixes
The website feels out of date, but nobody can say how far. One person wants a new site, another thinks a few pages would do, and the decision keeps getting put off.
How we fix it. We score every page against twenty checks and list its faults, so the answer is in writing.
Score out of 100, page by page
- HomeNo way to ask for a quote
- CapabilitiesTwelve processes on one page
- Process pageSpecifications only in a PDF
- ContactThe form cannot take a drawing
Rebuild or fix: answered in writing
Part of an audit: each page scored, with its faults named. 02
Buyers look for details your site does not show
An engineer searches for a process in a material, often with a size, a tolerance, or a standard. If those details sit in a PDF or nowhere at all, they move on to the next supplier, and you never hear about it.
How we fix it. We list every process, material, standard, and industry your buyers search for that the site does not cover yet.
What buyers search for
- Processes
- Materials not on the site
- Sizes and tolerances not on the site
- Standards not on the site
- Industries served
- A way to send a drawing not on the site
After the page plan
- Processes
- Materials
- Sizes and tolerances
- Standards
- Industries served
- A way to send a drawing
What buyers search for, against what the site covers. 03
You need a written case and a figure to take to the owner
If you lead sales or marketing, “the website needs work” will not get a budget approved. Whoever signs off wants to know what is wrong, what it is costing, and what fixing it will cost.
How we fix it. The report is written for the person who signs off the budget, with the faults in order of how many quote requests they are likely costing you, and ends in a fixed quote.
- 01RFQ readiness score
- 02Technical review, page by page
- 03Content gaps
- 04Page plan
- 05Fixed quoteScope, price, and delivery date, in writing
What the written report holds, in the order you read it. 04
Agency quotes are impossible to compare
One agency wants a paid discovery phase, another quotes a page count, and a third wants a monthly retainer. Each one is pricing a different job, so the numbers cannot be held side by side.
How we fix it. The page plan lists every page the new site needs and the searches each one targets, and you can hold any agency’s quote against it. It follows our guide to the pages a manufacturing website needs.
Three agency quotes
- A paid discovery phase
- A page count
- A monthly retainer
Each prices a different job
Your page plan
- Home
- A page for each process
- A page for each material
- Industries served
- Quote request
One list to price every quote against
Three quotes that describe different jobs, and one page plan to hold them against.
How the audit works
You send one link, and we send back a written report you can act on.
01
Send us your website
You send your website address and a line about what your company makes.
02
We read it as a buyer would
We open each page, check each capability for real numbers, and test each form.
03
You get the written report
It holds the score, the faults page by page, the content gaps, the page plan, and a fixed quote.
04
You decide what happens next
The plan is yours to use with anyone. If we build the site within 90 days, the $675 comes off.
What you get, and what it costs
The audit and plan is $675, one time. Here is what the report holds.
| What you get | Every page scored against twenty checks, a technical review page by page, the content gaps, a page plan, and a fixed quote for the build. |
|---|---|
| Price | $675, one time |
| Credit against a build | The full $675 comes off a website ordered from us within 90 days, so the $6,000 website costs you $5,325 on top of the audit. |
| Who owns the plan | You do. The report and the page plan are yours to use with anyone. |
| How it starts | You send your website address and a line about what your company makes. |
RFQ readiness score
We score your site against the twenty checks of our RFQ readiness scorecard and name every gap.
Technical review
We check indexing, speed, broken links, titles, headings, and structured data, page by page.
Content gaps
We list the processes, materials, standards, and industries your buyers search for that the site does not cover.
Page plan
You get every page the new site needs, with the searches each one targets.
Fixed quote
You get the scope, the price, and a delivery date for the build, in writing.
Credit against the build
The full $675 comes off a website ordered from us within 90 days.
How the $675 credit works
If you order a website from us within 90 days of receiving the audit, the full $675 comes off the build price. Our manufacturing website is $6,000, so after the audit you pay $5,325 for the build, and $6,000 for both together.
If you decide not to build with us, the report and the page plan are yours to use with anyone. You can run the same twenty checks yourself with our RFQ readiness scorecard, and every price we publish is on our pricing page.
- Audit and plan, $675
- Website ordered within 90 days
- Website, $5,325 after the credit
No website within 90 days
The report and page plan are yours to use with anyone.
Audit and website together
$6,000 in total, the price of the website alone.
What we look for on manufacturer websites
When we looked at 66 US manufacturer websites, four cited a materials or process standard, and twenty-six published their address in a form search engines can read.
The full study, with examples, is in our guide to manufacturing website examples. Our case studies show three sites we rebuilt, old and new side by side, and the manufacturing SEO work that can follow a new site. The audit is the first step we offer as a manufacturing marketing agency.
Questions manufacturers ask about website audits
- How much does a manufacturing website audit cost?
- Our website audit and plan is $675. If you order a website from us within 90 days of receiving it, the full $675 comes off the build price, so the $6,000 website costs you $5,325 on top of the audit.
- What does the audit check?
- It scores every page against the twenty checks of our RFQ readiness scorecard, the checks an engineer, a quality reviewer, and a buyer run before sending a quote request. It also reviews indexing, speed, broken links, titles, headings, and structured data page by page, and lists the processes, materials, and standards your buyers search for that the site does not cover.
- Do we have to hire you for the website afterwards?
- No. The report and the page plan are yours to use with anyone. The credit applies when we build the site within 90 days, and the redesign keeps the traffic your current pages have earned.
- What is the difference between the free review and the audit?
- Every reply we send through our contact page includes a short written review of what a buyer finds on your site and what is missing. The audit goes page by page, lists every fault, and turns the result into a page plan and a fixed quote you can take to whoever signs off the budget.
- What does a manufacturing website audit usually find?
- It most often finds every capability listed on one page, specifications locked in PDFs, no tolerance or size figures in the text, and a quote form that cannot take a drawing. When we looked at 66 US manufacturer websites, four cited a materials or process standard and twenty-six published their address in a form search engines can read.
Find out what your website is missing.
Send us your website address and a line about what your company makes. We will reply with a start date for the audit.