Manufacturing marketing guides.

Plain guides on getting your shop found and winning more quote requests.

The guides

Each guide covers one subject in full, so you can read the part you need and send it to a colleague.

Digital marketing for manufacturersHow a US manufacturer gets found online and wins quote requests, with every channel ranked, what each one costs, a 90 day plan, and 46 named sources. 106 minute read.
Manufacturing website examplesWe measured sixty-six US manufacturer websites against ten checks a buyer makes, and show what the best ones do well and where most fall short. 31 minute read.
How to write a website RFPA complete website RFP (request for proposal) template you can copy, with a scoring sheet, price bands to budget against, and the questions that separate the bidders. 30 minute read.
Industrial SEO: a guide for industrial companiesHow to build your keyword list from your own quote log, turn it into a list of pages, fix the technical faults common on industrial sites, and measure the results over a long sales cycle. 29 minute read.
Manufacturing marketing strategyThe six decisions behind a manufacturing marketing strategy, from who buys to what it costs, with a twelve month plan and a one page version you can fill in. 20 minute read.
How much does a manufacturing website cost?A custom manufacturing website costs $10,000 to $25,000 for 10 to 20 pages and $25,000 to $50,000 with a product catalog, and a specialist industrial agency such as Windmill Strategy starts at $40,000. Ours is $6,000, one time. 10 minute read.
What pages does a manufacturing website need?A manufacturing website needs a home page, a page for each process, and pages for industries, quality and certifications, equipment, quotes, contact, and careers. This guide sets out what goes on each one and how many you need. 10 minute read.
RFQ forms for manufacturersAn RFQ form should ask for the drawing, the quantity, the material, the process, and the date needed, accept the CAD files buyers send, and get a reply the same day. 11 minute read.
How long SEO takes for manufacturersSearches for one process in one material usually move in three to six months, and broad searches in nine to eighteen. Google says some changes take effect in a few hours and others take several months. 10 minute read.
What goes on a process pageA manufacturing process page names one process, states the materials, sizes, tolerances, and standards as text, shows the equipment, answers the questions buyers ask, and ends with a button to the quote form. 10 minute read.
Getting cited by ChatGPT and GoogleGoogle says there are no extra requirements to appear in AI Overviews or AI Mode, and OpenAI says ChatGPT search finds sites through its OAI-SearchBot crawler. Complete process pages, comparison pages, and accurate listings do most of the work. 10 minute read.

A website brief template

Our manufacturing website brief template has eleven sections of questions about your company and the site you need. Phillips Light Industrial briefed 5 websites with the same structure, and all of them went live 18 days later.

For a quicker answer, our free calculators and the questions manufacturers ask us take a few minutes each, and every price we charge is on our pricing page.

Would you rather we did the work?

We build websites for manufacturers and run their SEO and social media. Send us your website address and a few lines about what you make, and we will reply with the scope, a fixed price, and a launch date.

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