What pages does a manufacturing website need?
A manufacturing website needs a home page, a page for each process, and pages for industries, quality and certifications, equipment, quotes, contact, and careers. This guide sets out what goes on each one and how many you need.
Written by Shopfloor Agency's lead engineer, who holds a bachelor's degree in Mechanical Engineering and has spent 10 years on marketing for manufacturers.
What this guide concludes
- Eight kinds of page cover the buying group: home, one per process, industries, quality and certifications, equipment and capacity, request a quote, about and contact, and careers.
- In our study of 66 US manufacturer home pages, 44 linked to a capability page, 56 to a quality page, and 45 offered a quote path.
- Only 4 of 66 home pages cited a materials or process standard, so a process page with the standard written out already stands apart.
- Give each process its own page with materials, sizes, tolerances, standards, and equipment written as text, and keep the PDF as a download beside it.
- A shop with six processes and six industry pages needs about eighteen pages.
Contents6 sections
The pages every manufacturing website needs#
A manufacturing website needs eight kinds of page: a home page, one page per process, an industries page, a quality and certifications page, an equipment and capacity page, a request for quote page, an about and contact page, and a careers page. Each one answers a different person in the buying group.
Several people read your site before a request arrives: the engineer checking whether you can hold the specification, the quality reviewer checking your certificates, and the buyer comparing lead times. Each page below answers one of them, and when we plan a manufacturing website design, the page list starts here.
| Page | What it answers | Who reads it |
|---|---|---|
| Home page | What you make, for which industries, where you are, and how to ask for a quote | Everyone, first |
| One page per process | Materials, part sizes, tolerances, standards, equipment, and lead times for that process | The engineer |
| Industries | Which industries you serve and what you make for each one | The engineer and the buyer |
| Quality and certifications | Each certification with its scope and registrar, inspection equipment, and who to contact | The quality reviewer |
| Equipment and capacity | The machines and lines you run, with sizes, capacities, and counts | The engineer |
| Request a quote | A form that takes the drawing, quantity, material, and date | The buyer, ready to ask |
| About and contact | Who you are, how long you have run, the address, and a phone number that can be tapped | Procurement |
| Careers | Open roles, shifts, and how to apply, kept apart from the quote form | Job candidates |
Buyers do this checking on their own. In GlobalSpec’s 2026 survey of technical buyers, 74% said they routinely research work purchases on supplier and vendor websites, and respondents put 62% of the buying process online before they speak to anyone at the company (GlobalSpec, 2026).
What 66 manufacturer home pages link to#
Most manufacturer home pages do not point a visitor to these pages. In our study of 66 US manufacturer home pages, 44 linked to a capability page, 56 to a quality page, and 45 offered a quote path.
The full list of sites and every measurement are in our study of manufacturing website examples.
Clickable phone number 47 of 66
Link to a careers page 56 of 66
Names a certification 39 of 66
Link to a quality page 56 of 66
Link to a capability page 44 of 66
Quote path on the home page 45 of 66
Cites a materials or process standard 4 of 66
The biggest gaps are in the details an engineer and a quality reviewer check. Only 4 of 66 home pages cited a materials or process standard such as an ASTM or AMS number, and 27 named no certification at all. A site that adds a process page with the standard written out, and a quality page with the certificate and its scope, answers questions most of the sites in our study left open.
Answer the eight questions below about your own site to see which of these pages it is missing, and the full RFQ readiness scorecard runs all twenty checks.
What goes on a manufacturing capability page#
A process or capability page states, as text, the materials you work with, the part sizes and weights you can handle, the tolerances or thicknesses you hold, the standards you work to, the equipment that does it, and how to send a drawing. One page per process lets each one be found on its own.
A single page called Capabilities that lists twelve processes in a paragraph gives an engineer nothing to check, and it is hard for Google to rank it for any one of them. A page for each process can carry the numbers.
- The materials and alloys you run, named the way they appear on a drawing.
- The size envelope and weight limits, in inches and pounds.
- The tolerances, thicknesses, or finishes you hold, with the standards they meet.
- The equipment that does the work, with counts and capacities.
- Typical lead times and minimums, if you publish them.
- A link to the quote form at the end of the page.
Our page on B2B website design shows how these spec tables are laid out so an engineer can pass a page to purchasing.
Quality, quote, careers, and industry pages#
The quality page names each certification with its scope, the request for quote page carries a form that takes the drawing, and the careers page keeps job applications away from the quote inbox. These three pages decide whether a visit turns into a request.
The quality and certifications page
The quality reviewer wants the certificate, what it covers, and who issued it. List each certification with its scope and registrar, the inspection equipment you use, and a person to contact for supplier questionnaires.
The request for quote page
The quote page carries a form that takes the drawing in the file types your buyers send, with the quantity, material, and date on the same screen. A button to it belongs in the header of every page. The fields to ask for, and what should happen once a request is sent, are in our guide to the RFQ form for manufacturers, and our RFQ-first websites are built around it.
The careers page
In our study, 56 of 66 home pages linked to careers, more than linked to a quality page. A careers page with its own form also keeps job applications out of the quote inbox.
Industry pages
One industries page that names each sector and what you make for it works for most shops. Mechanical Finishers Inc. covers six industries on one page, and SurfTech covers ten. When one sector brings in a large share of your work, give it a page of its own. The Phillips Light Industrial parent site has six industry pages.
How many pages a manufacturing website needs#
Count one page per process, one per industry you want its own page for, and about six core pages. A shop with six processes and six industry pages needs about eighteen pages, and a shop with one or two processes can start with a much smaller site.
| Process pages | 6, one per process |
|---|---|
| Industry pages | 6, or one page that covers them all |
| Core pages | 6: home, quality, equipment, quote, about and contact, careers |
| Total | About 18 pages |
| Our price for the build | $6,000, one time |
| Pages added after launch | $270 per page |
The page count is the biggest driver of what a website costs, and our guide to what a manufacturing website costs sets published market prices beside ours. Our website for manufacturers is $6,000 with a page for each process, service, and industry, and a shop with one or two processes can start with the $2,000 starter site.
To see which of these pages your current site has, our manufacturing website audit checks each one and turns the gaps into a page plan with a fixed quote. The AI assistant on every site we build answers from these same pages, so the more each page says, the more it can answer. All of it is set up in your company’s name, as our page on website ownership explains.
Questions about manufacturing website pages#
Four questions owners ask about the pages a manufacturing website needs.
What pages should a manufacturing website have?
A manufacturing website needs a home page, one page for each process you run, an industries page, a quality and certifications page, an equipment and capacity page, a request for quote page with a form that takes drawings, an about and contact page, and a careers page. Material pages, comparison pages, and case studies come next.
How many pages does a manufacturing website need?
Most need one page per process, one per industry you want to be found for, and about six core pages. A shop with six processes and six industries ends up with about eighteen pages. A shop with one or two processes can start with far fewer.
Does a manufacturing website need a blog?
It needs permanent pages that answer buying questions first. In our study, 56 of 66 manufacturer home pages linked to a blog or news section, while 44 linked to a capability page. Articles help once the process pages exist, especially ones that answer a specific technical question.
Should specifications go in PDFs or on web pages?
Put them on the web page as text, with the PDF beside it as a download. Search engines and AI assistants read a page more reliably than a PDF, and an engineer on a phone can read the page without opening a file.
The full build, with a page for each process, service, and industry, is on our manufacturing website design page.
Written by someone who read the drawings first
Shopfloor Agency is led by an engineer who holds abachelor's degree in mechanical engineering and works only with US manufacturers and industrial service companies. That background is why this guide spends its time on tolerances, certifications, and what a good request for quote looks like.
- First published
- November 14, 2026
- Last checked
- November 14, 2026
- Length
- 10 minutes, 6 sections
- Price
- Free to read
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Manufacturing website examples
We measured sixty-six US manufacturer websites against ten checks a buyer makes, and show what the best ones do well and where most fall short.
How to write a website RFP
A complete website RFP (request for proposal) template you can copy, with a scoring sheet, price bands to budget against, and the questions that separate the bidders.
Industrial SEO: a guide for industrial companies
How to build your keyword list from your own quote log, turn it into a list of pages, fix the technical faults common on industrial sites, and measure the results over a long sales cycle.
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The six decisions behind a manufacturing marketing strategy, from who buys to what it costs, with a twelve month plan and a one page version you can fill in.
How much does a manufacturing website cost?
A custom manufacturing website costs $10,000 to $25,000 for 10 to 20 pages and $25,000 to $50,000 with a product catalog, and a specialist industrial agency such as Windmill Strategy starts at $40,000. Ours is $6,000, one time.
RFQ forms for manufacturers
An RFQ form should ask for the drawing, the quantity, the material, the process, and the date needed, accept the CAD files buyers send, and get a reply the same day.
How long SEO takes for manufacturers
Searches for one process in one material usually move in three to six months, and broad searches in nine to eighteen. Google says some changes take effect in a few hours and others take several months.
What goes on a process page
A manufacturing process page names one process, states the materials, sizes, tolerances, and standards as text, shows the equipment, answers the questions buyers ask, and ends with a button to the quote form.
Getting cited by ChatGPT and Google
Google says there are no extra requirements to appear in AI Overviews or AI Mode, and OpenAI says ChatGPT search finds sites through its OAI-SearchBot crawler. Complete process pages, comparison pages, and accurate listings do most of the work.
Find out which part of this guide to do first.
Tell us what you make and who buys it. We will reply with a direct answer about which part of this guide is worth doing first for your company.