Mechanical Finisherscase study.

The old homepage is shown as the Internet Archive saved it on 16 March 2025, and the old inner pages as it saved them in 2022 and 2023. Every Now screenshot shows the live mechfin.com.

1. 01

   The homepage could have belonged to any finisher

   The old homepage opened with "Established since 1985" while the text below said 1992, and its counters read 43 years and 12 services while the inner pages said 17 years and 8 services. The rest was a general essay on mass finishing, so a buyer learned little about this plant, and a quality reviewer saw two founding dates on one screen.

   What we changed. We wrote the homepage around the route a part takes through the plant, from parts washing and shot blasting to zinc plating, passivation, and final check. It opens with "High volume metal finishing. Cincinnati, Ohio." and lists the figures a buyer checks: since 1992, ISO 9001 registered since 2002, 2,000 lb per hook on the spinner hanger, and stampings up to 24 by 36 inches through zinc plating.

   Before

   

   Now

   

2. 02

   Every process sat in one dropdown menu

   Eight services shared one dropdown menu, and the strongest technical content, such as mechanical plating for fasteners above about Rockwell C40, sat on inner pages last updated in 2022 and 2023. Engineers search for the process and the specification, and no single page answered them.

   What we changed. Each of the six core processes now has its own page: electro zinc plating, mechanical zinc plating, passivation, deburring and polishing, parts washing, and shot blasting. Each page explains what you get, the five step process routing, and typical applications, and the mechanical zinc page cites ASTM B695.

   Before

   

   Now

   

3. 03

   The contact form could not carry a quote request

   The only form asked for a name, email, phone number, and a "Preffered Time To Call", with a message box capped at 180 characters. There was nowhere to say which process, what material, or what volume, so every request needed a phone call before anyone could price it.

   What we changed. The new quote form asks for the company, the process, the part material, the annual volume, and the part and finish details, with guidance on what to send with an RFQ, or request for quote. Cloudflare Turnstile and a hidden field keep spam out.

   Before

   

   Now

   

4. 04

   The About button led to another domain

   The homepage About button pointed to an unfamiliar domain, mech.weebie.tech, and the footer still read "Copyright 2022" in 2025. Procurement and quality teams check a supplier’s history before approving it, and the company’s real history was out of sight.

   What we changed. We rebuilt the About page around one date, "Finishing parts for the Ohio Valley since 1992", with the awards and milestones in order, including ISO 9001 registration since 2002 and zinc plating brought in house in 2019. Every link now stays on mechfin.com.

   Before

   

   Now