We write and design the documents buyers pass around before they visit your plant. A logo is $360.
Most manufacturers we talk to are dealing with at least one of these.
01
The capability statement has the old logo, the proposal deck uses different colors, and the line card lists a certification that has since changed. A buyer comparing suppliers reads these before visiting, and they do not look like one company.
How we fix it. We start with what you already have and bring it together into one consistent set, with the same logo, colors, and figures throughout.
Three people, three years
Capability statement
Old logo
Proposal deck
Different colors
Line card
Certification out of date
One consistent set
Capability statement
Same logo, colors, and figures
Proposal deck
Same logo, colors, and figures
Line card
Same logo, colors, and figures
02
Most manufacturers rebuild their proposal from scratch for every quote, and something useful gets left out each time. It then sits on the buyer’s desk next to two competitors’ proposals.
How we fix it. We give you one structure for every quote response, so each proposal looks as capable as the shop behind it.
Rebuilt from scratch
One structure every time
03
A buyer forwards your capability statement to engineering and procurement. If it lists processes without capacities, certification scope, or the industries you serve, someone has to call you to find out what it means.
How we fix it. We write two pages that set out your processes, capacities, certifications with their scope, and the industries you serve, and you approve every technical claim.
A list of processes
Someone has to call you and ask what it means.
Processes, capacities, certifications
Passed along and understood without a call.
04
Each division keeps its own logo, colors, and typeface, and the websites and documents drift further apart every year. Buyers who work with two of your divisions cannot tell they are the same group.
How we fix it. We design one brand system, with a logo, one typeface, one icon style, and written brand rules, and apply it to every website and document.
| Before | After | |
|---|---|---|
| Parent site | Own logo | One system |
| Division site | Other colors | One system |
| Division site | Other typeface | One system |
| Division site | Own logo | One system |
| Sales documents | Old logo | One system |
You send what you have, and you approve every claim before anything is finished.
01
Send us what you have
You send your current capability statement, proposals, line cards, and logo files, however old they are.
02
Get a fixed quote
We reply in writing with the scope, the price, and a delivery date.
03
We write and design
We talk with whoever prices your jobs, then write and design each document.
04
You approve, and we deliver
You approve every technical claim before anything is finalized, and we send you the finished files.
Every project starts with a fixed quote in writing, and the price we agree is the price you pay.
Logo
$360 one time
We design a logo for a new company, a new division, or a rebrand after an acquisition, at a fixed price.
Sales documents
Quoted per project
We write and design capability statements, proposal and quote response decks, and line cards and datasheets that match the downloads on your website, so the two never disagree.
Trade show and brand systems
Quoted per project
We make booth graphics, a handout worth keeping, and the follow-up document for the week after the show. A brand system adds a logo, favicons, and written brand rules for every website and division.
| What you get | Capability statements, proposal decks, line cards, trade show material, and logos. |
|---|---|
| Logo | $360, one time |
| Documents and brand systems | Quoted per project, with a fixed quote in writing that sets out the scope, the price, and a delivery date. |
| Who writes it | We write it after talking with whoever prices your jobs, and you approve every technical claim before anything is finalized. |
| How it starts | You send your current capability statement, proposals, line cards, and logo files, however old they are. |
Your documents and your website should say the same thing, and we can make them together with a manufacturing website at $6,000 fixed. For the booth, a short process video from our manufacturing video production can play on a screen. Every price we publish is on the pricing page.
For Phillips Light Industrial, we made a logo system in black, white, and PLI yellow, with one typeface and one icon style. We applied it across the four division websites, each with its own favicon set and social sharing image.
The PLI case study shows all five sites, and our other case studies show the work we have done for metal finishers and coating companies. Branding is one part of what we do as a manufacturing marketing agency.
Send us your current capability statement, proposals, or line cards, and tell us what you need. We will reply with the scope, a fixed price, and a delivery date.
