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PLI case study: five sites.

Five websites under one brand for Phillips Light Industrial in Cleveland, built in 18 days.

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  • 18daysFrom brief to launch
  • 5sitesA parent and four divisions
  • 7calculatorsAcross the parent, sorting, and staffing sites

PLI at a glance

Client
Phillips Light Industrial
Industry
Manufacturing support
Location
Cleveland, Ohio
Project started
July 27, 2026
Delivered in
18 days
Services
Five websites, Brand system, Quote forms, Google Business Profile, Social media
Live sites
phillipslightindustrial.com, plisorting.com, plistaffing.com, pliassembly.com, plireverselogistics.com

Why does one company need five separate websites?

One company needs five separate websites when its divisions sell to different buyers, in different words, on different timelines. A quality manager searches for containment, a materials planner searches for kitting, and a job seeker searches for shift work by town.

PLI’s four divisions share none of those, so this multi-brand manufacturing website design gives each one a domain, a navigation, and a first screen of its own. The parent site presents the group and sends each buyer to the division that does the work. Our page on multi-division manufacturing websites shows how we build for groups like PLI, and the brand system behind the five sites is one of our branding projects.

PARENT

Phillips Light Industrial

phillipslightindustrial.com

QUALITY

PLI Sorting

plisorting.com

  • Quality inspection, including CMM and XRF
  • Containment
  • Sorting
  • Rework
  • +3 more

WORKFORCE

PLI Staffing

plistaffing.com

  • Temporary staffing
  • Temp-to-hire
  • Direct hire
  • Payrolled employees
  • +1 more

PRODUCTION

PLI Assembly

pliassembly.com

  • Assembly and sub-assembly
  • Packaging
  • Kitting
  • Secondary operations
  • +2 more

RETURNS

PLI Reverse Logistics

plireverselogistics.com

  • Returns processing
  • Recall management
  • Disassembly and teardown
  • Sort and inspect returns
  • +3 more
One parent company and four operating divisions, each on its own domain. A plant manager with a containment problem lands on the quality division and finds the right service straight away, and a job seeker lands on the workforce division and reads pages written for candidates. The parent site makes the case for the whole group and points everyone else to the right division.

What was wrong with the old PLI sites

Phillips Light Industrial has provided manufacturing support since 1995, with more than 500 deployable crew across five states. Before the rebuild, the group had no website of its own, its sorting and staffing sites ran on generic WordPress pages, and two of its four divisions had no site at all.

The old sorting and staffing pages are shown as the Internet Archive saved them between July 2023 and March 2025. Every Now screenshot shows the live site.

  1. 01

    The group’s own name led to the sorting site

    Since at least August 2018, phillipslightindustrial.com had forwarded visitors to plisorting.com. A plant manager who typed the group’s name because they needed a crew, an assembly line, or a returns program landed on the quality division, with no way to find the others.

    What we changed. We built a parent site that opens with "When production cannot stop, call PLI." and puts the 24/7 promise and the phone number on the first screen. It has 12 solution pages, 6 industry pages, and a map of the five states the crews cover, and it links to every division.

    Now

    The new phillipslightindustrial.com homepage with the heading "When production cannot stop, call PLI.", a Request Immediate Support button and the phone number 216.440.6060.
    The parent domain now has a site of its own, where it used to forward to the sorting division.

  2. 02

    The sorting site did not answer the emergency

    The old plisorting.com opened with "There when you need us most", repeated one paragraph twice, and listed two near-duplicate kitting pages in its menu. Sorting is bought when a quality spill has stopped a line, and that buyer needs the service, the response promise, and a phone number within seconds.

    What we changed. The new homepage opens with "When quality issues threaten production, we respond.", a bar reading "Lines answered 24 hours a day, 7 days a week", the phone number, and a Request Emergency Support button. Seven services sit on one page, with five calculators, from controlled shipping cost to supplier PPM.

    Before

    The old plisorting.com homepage, captured by the Internet Archive on 7 March 2025, with the heading "There when you need us most" and a menu including Kitting Services and Kitting Services and Disassembly Services.
    The old sorting homepage had two near-duplicate kitting pages in its menu.

    Now

    The new plisorting.com homepage with the heading "When quality issues threaten production, we respond." and a Request Emergency Support button.
    The new sorting homepage leads with the response promise.

  3. 03

    The forms could not take a drawing or a photo

    The old sorting form asked for a name, email, phone, subject, and message, and the staffing form for a name, email, phone, and message. Containment and assembly work is priced from sort criteria, drawings, and photos of the defect, so every request turned into a phone call.

    What we changed. Each site now has a form for its own buyer. The parent and sorting forms ask for the project type, location, urgency, and details, with an upload for drawings, sort criteria, and photos, and the staffing form asks for the roles, the number of workers, and the shifts. Each form records the page and campaign the request came from.

    Before

    The old plisorting.com contact page, captured by the Internet Archive in July 2023, with a form asking for name, email, phone, subject and message.
    The old sorting contact form had no way to attach a document.

    Now

    The new plisorting.com contact page titled "Request emergency support", with fields for project type, location, details and a document upload.
    The new form takes the project type, location, and documents.

  4. 04

    The staffing site had broken cards and keyword blocks

    The old plistaffing.com opened with "Welcome To PLI Staffing", carried a block of 17 keyword phrases in one heading, and its Manufacturing, Assembly, General Labor, and Maintenance cards linked to leftover hardwood flooring pages. The site serves employers who are hiring and people looking for work, and neither had a clear path.

    What we changed. Employers now see "Industrial staffing you can count on." with a Request Staff button, and people looking for work get their own route to open positions, the job application, and interview booking. The site also has a sort crew size calculator.

    Before

    The old plistaffing.com homepage, captured by the Internet Archive on 23 March 2025, with the heading "Welcome To PLI Staffing".
    The old staffing homepage.

    Now

    The new plistaffing.com homepage with the heading "Industrial staffing you can count on." and a Request Staff button.
    The new staffing homepage has separate routes for employers and job seekers.

What changed for PLI

All four divisions can now be found for their own services, and each links back to the group. Requests arrive with the documents and details needed to scope the work, and the source of each one is recorded.

  • The new pliassembly.com homepage with the heading "Production capacity that clears with the work."

    PLI Assembly

    pliassembly.com is a new site for a division that had none. It opens with "Production capacity that clears with the work." and lists six services, with a quote form that takes drawings, bills of materials, and packaging specs.

  • The new plireverselogistics.com homepage with the heading "When product comes back, we recover the value."

    PLI Reverse Logistics

    plireverselogistics.com is the second new division site. It opens with "When product comes back, we recover the value." and lists seven services, with a quote form that takes specs, photos, and return data.

  • The phillipslightindustrial.com contact page titled "Request immediate support", with a form asking how urgent the request is.

    One brand system across all five

    All five sites share one wordmark system, one typeface, one sales inbox, and an AI chat assistant. Each has new titles and descriptions, structured data, a favicon set, and a social sharing image, and most old URLs redirect to their new pages.

We also look after the group’s Google Business Profile and its social media. The page structure from the sorting site became our page on websites for manufacturing support companies.

Every site we build follows the same manufacturing website design process, and SEO for manufacturing companies can start once a site is live. The Mechanical Finishers and SurfTech case studies show the same work for a metal finisher and a coating company. You can see all our manufacturing website case studies, or read how our manufacturing marketing agency works.

What the dashboards show

These figures come from Phillips Light Industrial’s own accounts, and each one sits beside the screenshot it was read from.

plistaffing.com

Google Search Console, 28 days to 24 September 2026

Impressions in Google search
19,200
Clicks to the site
359
Average click-through rate
1.9%
Average position
15.9

Page two of the results

Google Search Console performance report for plistaffing.com over 28 days, showing 359 total clicks, 19.2 thousand total impressions, 1.9% average click-through rate and average position 15.9.
Google Search Console for plistaffing.com, 28 days to 24 September 2026.

PLI Staffing draws the most searches in the group, because people look for work as well as for suppliers. An average position of 15.9 puts it on page two of the results, so impressions are running well ahead of clicks, which is the usual pattern seven weeks after a rebuild.

plisorting.com

Cloudflare, 30 days to 27 September 2026

Requests served
302,280
Served from cache
90.14%

Without a trip to the origin server

Cloudflare analytics overview for plisorting.com across 30 days, showing 302.28 thousand total requests and 90.14 percent of them served from cache.
Cloudflare for plisorting.com, 30 days to 27 September 2026.

This figure measures delivery, which is different from an audience count. Cloudflare counts every request that reaches the site, crawlers included, so it is not a number of buyers. It shows that the busiest site in the group is live and serving nine requests in ten from cache.

Tell us how many buying groups you sell to.

Tell us what you make, who buys it, and whether your divisions share a buyer. We will tell you whether one site or several suits you, with a fixed price for either.

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Written by Shopfloor AgencyLast checked 10 years in manufacturing marketingevery Before against the Internet Archive and every Now against the five live sites