AI chat assistants for manufacturers.

Our assistant answers buyers from your approved pages at any hour and saves every chat to your lead sheet.

Sound familiar?

Most manufacturers we talk to are dealing with at least one of these.

  1. 01

    Your engineers answer the same questions every week

    What is the largest part you can run? Which certifications do you hold? How do I send a drawing? The answers are already on your website, but buyers still call, and an engineer stops work to answer them.

    How we fix it. The assistant answers those questions from your process pages, spec sheets, and the answers your team has approved. Your engineers hear only the questions the pages do not cover. Our guide to which pages a manufacturing website needs sets out what each one should say.

    • What is the largest part you can run?From your capabilities page
    • Which certifications do you hold?From your quality page
    • How do I send you a drawing?From your quote page
    • Can you hold this tolerance on my alloy?Your engineer
    Questions buyers ask every week, and who answers each one once the assistant is live.
  2. 02

    Questions sent after hours wait until morning

    A buyer on second shift or in another time zone writes to you at night, and the reply comes the next day, if it comes at all. In a Harvard Business Review study of 2,241 US companies, 23% never responded to a web inquiry.

    How we fix it. The assistant answers in seconds at any hour, offers the quote form, and saves the conversation so your sales team can pick it up in the morning.

    9:42 PMCan you zinc plate a 24 by 36 inch stamping?

    Yes. Our capabilities page lists stampings up to 24 by 36 inches. Would you like to send the drawing for a quote?

    Yes, please.

    Here is the quote form. Attach the drawing and add your email, and our sales team will reply.

    Saved to your lead sheet and sent to your sales inbox

    A question asked at 9:42 PM, answered from your own pages.
  3. 03

    You have seen chatbots make things up

    A general chatbot will answer anything, including a coating thickness or a tolerance you have never quoted. One wrong answer like that can turn into a rejected lot and a lost customer.

    How we fix it. Our assistant answers only from content you have approved. When a question goes beyond it, the assistant says so, takes the buyer’s contact details, and passes the question to a person on your team.

    1. A buyer asks a question
    2. Do your approved pages answer it?

    Yes

    It answers from that page and offers the quote form.

    No

    It says so, takes the buyer’s contact details, and passes the question to your team.

    What the assistant does with a question, depending on whether your approved pages answer it.
  4. 04

    Chat inquiries disappear into a dashboard nobody opens

    Most chat tools keep their conversations in a separate login that someone checks now and then. Nobody can tell you what buyers asked last month, or which inquiries were followed up.

    How we fix it. Every conversation goes into an Excel lead sheet that belongs to you, and each inquiry is also sent to your sales inbox, or to your CRM if you use one. The sheet also shows which questions your pages do not answer yet.

    WhenAsked aboutNext step
    Tue 9:42 PMLargest part sizeDrawing sent
    Wed 6:10 AMCertificationsCall back
    Wed 2:35 PMPrice for a partPassed to sales
    Every conversation lands in an Excel lead sheet that you keep.

How we set it up, and how you approve its answers

You decide what the assistant knows. We do the rest.

  1. 01

    We gather what it answers from

    We collect your process pages, spec sheets, datasheets, and the answers your team already gives buyers by phone and email.

  2. 02

    You approve every answer

    You sign off the content and the answers, the same way you approve your website pages. Anything you have not approved stays out.

  3. 03

    We set the hand-off

    We agree who receives the questions it cannot answer, and whether they go to your sales inbox, your CRM, or both.

  4. 04

    It goes live on every page

    The assistant answers on every page of your site, and the lead sheet fills from the first conversation.

What the assistant answers, and what it passes on

It answers from your approved content and hands everything else to a person.

What it answers

  • It answers questions about the processes and materials you run, from your process pages.
  • It gives part sizes, capacities, and tolerances where your pages and spec sheets state them.
  • It names your certifications and their scope, as your quality page sets them out.
  • It explains how to send a drawing and opens your quote form for the buyer.

What it passes to your team

  • It passes a request for the price of a specific part to your sales team, because that needs a quote.
  • It passes on any tolerance, material, or process your approved content does not mention.
  • It passes on anything else outside your approved content, with the buyer’s contact details attached.
  • It politely declines questions that have nothing to do with your company.

What it costs

The assistant comes with every website we build, and we quote it for the website you already have.

With a new website

$6,000 one time

The assistant, the quote form that takes drawings, and the Excel lead sheet come with every website we build, along with a page for each process you run.

See what is included

On the website you have

Quoted per project

The price depends on how your site is built and how much content needs preparing and approving. If your specifications only live in PDFs, we turn them into web pages first, so the assistant has something to answer from.

The AI chat assistant at a glance.
What it doesIt answers buyers from your own approved pages at any hour and passes anything else to a person on your team.
With a new websiteIncluded in every $6,000 website we build.
On the website you haveQuoted per project.
Where conversations goEvery conversation is saved to an Excel lead sheet that belongs to you, and each inquiry is also sent to your sales inbox, or to your CRM if you use one.
AI usageThe assistant runs on an AI account in your company’s name, so the provider bills its usage to you directly.
How it startsWe collect your process pages, spec sheets, datasheets, and the answers your team already gives buyers by phone and email.

The assistant runs on an AI account opened in your company’s name, so the provider bills its usage to you directly, the same way your hosting account is yours. Every other price is on our pricing page.

Assistants running on manufacturers’ websites

Mechanical Finishers, a Cincinnati metal finisher, runs a voice and chat assistant on every page of its site. It answers finishing questions from the site’s own content and sends inquiries to the sales inbox and a lead sheet. An AI chat assistant also runs on all five Phillips Light Industrial sites.

The assistant is one part of the manufacturing websites we build, and it answers better the more your pages say. The Mechanical Finishers case study shows the site it answers from, and our work for US manufacturers also covers search, newsletters, and your Google Business Profile.

Questions manufacturers ask about AI chat assistants

How much does an AI chat assistant for a manufacturer cost?
The assistant is included in every $6,000 website we build, along with an Excel lead sheet that is yours to keep. Adding one to a website we did not build is quoted per project, because the work depends on how that site is built and how much content needs preparing and approving. The assistant runs on an AI account in your company’s name, so the provider bills its usage to you directly.
What happens when the assistant does not know the answer?
It tells the buyer it will pass the question on, takes their contact details, and sends the question to your team. A confident wrong answer about a tolerance costs more than a slower correct one from a person, so anything outside your approved content goes to someone who can answer it.
Can it work if our specifications are only in PDFs?
It works poorly from PDFs, which are hard for assistants and search engines to read well. We turn your specifications into web pages first, with the PDF beside them, and the assistant then answers from those pages.
Where do the conversations go?
Every conversation is saved to an Excel lead sheet that belongs to you. Inquiries are also sent by email to your sales inbox, or to your CRM if you use one, so each one lands where your team already looks.
Can we keep the chat widget we already use?
Yes. If your team already depends on a chat widget, it keeps running through the change, as it did when we rebuilt the Phillips Light Industrial sites.

Put an assistant on your website.

Send us your website address and a few lines about what you make. We will reply with what the assistant would answer from, and a quote in writing.