You can hire, use a freelancer, build it yourself, or hire a larger agency, and here is how each one compares with us.
Four questions decide most of this choice. The compare page has the short version.
| Option | What it costs | Who writes the pages | Who owns the site | Who you work with |
|---|---|---|---|---|
| Shopfloor Agency | $6,000 one time | We write them from your documents, and you approve them | Your company, in full | The person building your site |
| An in-house hire | $166,790 median salary for a marketing manager | Your hire, checked by your engineers | Your company | One person on your payroll |
| A freelancer | An hourly rate or a project fee | Usually your team | Agreed with the freelancer | One person |
| A website builder | A monthly subscription and your own hours | Your team | The site runs on the builder’s platform | Nobody outside your team |
| A large industrial agency | From about $40,000 for a website | The agency’s writers | Set in the contract | A staffed team |
A marketing hire works on your floor every week, on trade shows, samples, and photography as well as the website. The US Bureau of Labor Statistics puts the median salary for a marketing manager at $166,790 a year (May 2025). Our website and twelve months of SEO come to $14,100 in year one, and a hire can build on that site from day one.
A freelancer charges by the hour or by the project, and the technical writing usually comes from your team. With us, the price is fixed before work starts, we write every page from your process list and certifications, and your engineer approves each figure.
A website builder costs a monthly subscription, and someone on your team writes and updates every page. The site runs on the builder’s platform for as long as you pay for it. A site we build is yours outright, with the code and the hosting in your company’s name and no monthly fee to us.
A large industrial agency runs a full program with a staffed team. Windmill Strategy puts a website redesign at $40,000 on the lower end, with 5 to 7 months most common. Weidert Group lists websites at $50,000 to $100,000 or more. Gorilla 76 starts every new client with a $12,000 Road Map. We compare ourselves with each one on its own page: Windmill Strategy, Gorilla 76, and Weidert Group.
Tell us what you make and who buys it. We will reply with the scope, a fixed price, and a launch date you can set beside any other option.