How the two firms compare on price, timing, and who owns the site.
Windmill Strategy’s figures come from its own website, and each one links to the page it is on. Ours are on our pricing page.
| Question | Shopfloor Agency | Windmill Strategy |
|---|---|---|
| Website price | $6,000, one time | $40,000 on the lower end for a website redesign |
| How pricing works | A fixed, published price. $675 a month for SEO and $1,900 a month for social media, month to month, once the site is live. | One-time projects for websites and branding, and ongoing marketing at $5,500 to $15,000 a month for at least six months. |
| What you get | A page for each process, a quote form that takes drawings, an AI assistant, an Excel lead sheet, and Analytics and Search Console set up. | Web design and development, digital marketing and account-based marketing, and UX, visual design, and branding. |
| Time to launch | 6 to 18 days on our recent sites | 5 to 7 months is most common for a redesign |
| Who owns the site | Your company: the code, the hosting, and every account. | Hosting through its WP Engine partnership. Its site does not state ownership terms. |
| Who you work with | The person who builds your site | A team, with 19 people named as people you might work with |
| Who they serve | US manufacturers and industrial service companies | B2B technical, industrial, manufacturing, and engineering companies, from Minneapolis |
We write each page from your documents, and your team confirms the technical details as we go. Our recent sites went from brief to launch in 6 to 18 days.
Shopfloor Agency, recent builds
Windmill Strategy, most common redesign
We fit a manufacturer or industrial service company that needs a complete website written from its own process list, equipment, and certifications, at a fixed price and with a launch date. Our website includes the quote form, the AI assistant, and the lead sheet, and SEO can follow at $675 a month. You can see the finished sites for Mechanical Finishers, SurfTech, and Phillips Light Industrial.
Windmill Strategy fits a company that wants a team running web, digital marketing, account-based marketing, and branding together. Its four-week Quick Start, a diagnostic project, costs $5,500, and its ongoing marketing runs for at least six months.
We also compare ourselves with Gorilla 76 and Weidert Group, and the compare page sets out every option, from an in-house hire to an agency. If you are leaving Windmill Strategy, our page on Windmill Strategy alternatives sets out the other options.
Tell us what you make and who buys it. We will reply with the scope, a fixed price, and a launch date.