Outbound lead generation for manufacturers.
We write to the engineers and buyers at the companies you want to supply, and book the replies onto your sales calendar.
- $4,050a monthList, email, LinkedIn, and booked meetings
- 2channelsCold email and LinkedIn from your profile
- 3buyer rolesEngineers, purchasing managers, and plant managers
Sound familiar?
Most manufacturers we talk to are dealing with at least one of these.
01
Most of your work comes from customers who already know you
Repeat customers and referrals keep the floor busy, until a large customer cuts back. The buyers you would most like to supply are often happy with their current shop, so they never search for a new one and never see your website.
How we fix it. We research the companies that buy what you make and build a list of the named engineers, purchasing managers, and plant managers at each one, with every email address checked before anything is sent.
Buyer Company Address Design engineer A pump maker in Ohio Verified Purchasing manager An HVAC equipment maker in Indiana Verified Plant manager An auto parts supplier in Michigan Verified Named buyers at the companies you want to supply, with every address checked before anything is sent. 02
Nobody on your team has time to prospect
Your sales team spends the day quoting and chasing orders. Writing to new companies happens in a slow week, which is when the pipeline is already thin.
How we fix it. We run the outreach every month: cold email to the people on your list, and LinkedIn messages from your own profile, so each buyer sees your name in two places.
Cold email
Sent from separate domains set up for outreach.
LinkedIn
Sent from your own profile, under your name.
Every reply
Comes to us, and we answer it.
One list, reached two ways, with every reply coming back to us. 03
Cold email could put your own quotes in spam
Your company email domain carries quotes, purchase orders, and invoices. Sending cold email in volume from that domain can lead mail providers to filter your everyday messages along with the outreach.
How we fix it. We send from separate domains set up only for outreach. Every email carries an opt-out link and your company’s postal address, as the CAN-SPAM Act requires for business email.
yourcompany.com
- Quotes
- Purchase orders
- Invoices
- Everyday customer email
No cold email is sent from it.
Separate sending domains
- Cold email only
- An opt-out link in every email
- Your postal address in every email
The domain your quotes travel on, kept apart from the domains that send cold email. 04
Replies sit in an inbox until the buyer moves on
A buyer who writes back is interested now. If the reply waits behind a week of quoting, that interest fades and the buyer goes back to the shop they already use.
How we fix it. We answer every reply, and when a buyer wants to talk or has a part to price, we book the call or the quote request onto your sales calendar.
The buyer writes What we do “I have a drawing for you to price.” Quote request booked on your sales calendar “Can we talk next week?” Call booked on your sales calendar “Please take me off your list.” Removed from the list What happens to each kind of reply.
How outbound works each month
You approve the wording and take the meetings. We do the rest.
01
We build the list
We agree the companies and buyer roles with you, then research and verify the named people at each one.
02
You approve the messages
We write the emails and LinkedIn messages from your capabilities, and nothing is sent until you approve the wording.
03
We send and answer
Cold email goes out from separate sending domains and LinkedIn messages from your profile. We answer every reply.
04
You take the meeting
Calls and quote requests land on your sales calendar, booked with the buyer.
What $4,050 a month covers
The list, the outreach, and the replies, through to a meeting on your calendar.
| What you get | Cold email to named buyers, LinkedIn outreach from your own profile, and every reply handled, with calls and quote requests booked onto your sales calendar. |
|---|---|
| Price | $4,050 a month. |
| Who it reaches | Engineers, purchasing managers, and plant managers at the companies you want to supply. |
| The list | We research it for your company and verify every email address. |
| Where the email comes from | Separate domains set up for outreach. Your main company domain sends none of it. |
| How it starts | You tell us what you make and the companies you would like to supply, and we build the first list. |
- We research the companies that buy what you make and find the named engineers, purchasing managers, and plant managers at each one.
- We verify every email address on the list before the first email is sent.
- We set up separate sending domains for the outreach, and your main company domain sends none of it.
- Every cold email carries an opt-out link and your postal address, and anyone who opts out is removed from the list.
- We send LinkedIn connection requests and messages from your own profile, under your name.
- We answer every reply and book calls and quote requests onto your sales calendar.
Every other price is on our pricing page, and the questions below set ours beside two published prices for the same work.
Where outbound fits
Outbound reaches the buyers who are not searching. The rest of our work makes sure every buyer who checks you finds the answer.
Every email and message points to your website, so it works best when your pages state the processes, materials, tolerances, and certifications a buyer checks. Our manufacturing websites do that, and manufacturing SEO brings in the buyers who search. Our page on manufacturing lead generation shows how outbound, search, social media, and your website work together, and our email newsletter keeps in touch with the people who already know you. You can see everything we do for manufacturers on our home page.
Questions about outbound lead generation
- What is outbound lead generation for manufacturers?
- Outbound lead generation means contacting buyers before they contact you. For a manufacturer, that is cold email and LinkedIn messages to the engineers, purchasing managers, and plant managers at companies that buy what you make, with the replies turned into calls and quote requests on your sales calendar.
- How much does outbound lead generation cost?
- Ours is $4,050 a month, and it covers the list, the cold email, LinkedIn outreach from your profile, and the meetings we book. For comparison, LeadHaste publishes $4,500 a month for managed outbound with reply handling and calendar booking, and OutreachBloom publishes cold email from $2,400 a month, with LinkedIn outreach at $1,000 a month on top.
- Is cold email legal for B2B in the US?
- Yes. The CAN-SPAM Act sets rules for commercial email, and the FTC’s compliance guide says “The law makes no exception for business-to-business email.” Each message needs accurate sender details, a subject line that matches the content, a valid postal address, and a working way to opt out, and opt-outs must be honored within 10 business days. We put your postal address and an opt-out link in every email, and we remove anyone who opts out.
- Do you use bought email lists?
- No. We research the companies you want to supply and the named buyers at each one, then verify every email address before the first message is sent. The list is built for your company alone.
- Does the LinkedIn outreach come from our own profile?
- Yes. Connection requests and messages go out from your own LinkedIn profile, under your name, and we handle the replies the same way we handle email replies.
Reach the buyers who have not found you yet.
Send us your website address, what you make, and a few companies you would like to supply. We will reply with how we would build your list and when we can start.