Manufacturing lead generation.

We win you more quote requests from buyers searching online and from buyers we write to for you.

Where quote requests get lost

A request can slip away at five points between the first contact and your sales inbox.

  1. 01

    Buyers who do not know your name cannot find you

    A buyer who has never heard of you searches for the process and the material, sometimes with “near me” on the end. Google shows the Business Profiles and pages that match that search best, and a half-empty listing with a logo and a phone number rarely makes the cut.

    How we fix it. We fill in every field of your Google Business Profile and write a page for each process you run, so each search has something of yours to show. Our manufacturing SEO adds two new pages a month after launch.

    Your listing today

    • CategoryManufacturer
    • ServicesNone listed
    • PhotosLogo only
    • Website linkHome page

    Your listing with us

    • CategoryYour exact trade
    • ServicesEvery process you run
    • PhotosYour floor and parts
    • Website linkThe matching process page
    The same Google Business Profile, before and after every field is filled in.
  2. 02

    The buyers you want most are not searching this month

    An engineer at a company you would like to supply may be happy with their current shop and never search for a new one. Search and social media cannot reach that buyer until something goes wrong with the supplier they use today.

    How we fix it. Our outbound lead generation writes to the named engineers, purchasing managers, and plant managers at the companies you choose, by email and on LinkedIn from your own profile, and books the buyers who reply onto your sales calendar.

    Searching this month

    Finds your Business Profile and process pages.

    Happy with their current shop

    Gets an email and a LinkedIn message from you, and a call on your calendar if they reply.

    Buyers who search find you. Buyers who do not search hear from you first.
  3. 03

    Visitors read your site and leave without asking for a price

    A buyer who lands on your site needs to see that you can make the part and then find a way to ask for a quote. In our study of 66 US manufacturer websites, 21 had no quote link on the home page, and only 4 cited a materials or process standard.

    How we fix it. Every process page states the materials, sizes, tolerances, and certifications, and every page has a quote form that takes the drawing, the quantity, the material, and the date.

    Had a quote path on the home page: 45 of 66

    Cited a materials or process standard: 4 of 66

    How many of the 66 US manufacturer websites in our study did two basic things on the home page.
  4. 04

    Nobody can say how many requests came in, or from where

    Some requests arrive through the form, some by email, and some by phone, and questions sent at night wait until morning. At the end of the month nobody can say which of them came from the website.

    How we fix it. An AI assistant answers buyers from your own pages at any hour, and every inquiry from the assistant and the forms goes into an Excel lead sheet you keep, with where it came from.

    1. Mon

      8:15 AM

      Quote form

      Google search

    2. Tue

      No requests

    3. Wed

      9:40 PM

      Assistant

      Google search

    4. Thu

      11:05 AM

      Quote form

      Business Profile

    5. Fri

      2:30 PM

      Quote form

      Newsletter

    6. Sat

      7:20 AM

      Assistant

      Business Profile

    An example week in the lead sheet, with where each request came from.
  5. 05

    Past customers forget you between orders

    The people most likely to send your next request are the ones who already know you, and many of them hear nothing from you until they need a price. By then they may ask whichever shop they heard from last.

    How we fix it. Our email newsletter goes to past customers, quoted prospects, distributors, and show contacts once a month, written from your own work and sent after you approve it.

    People who already know you

    • Past customers
    • Prospects you have quoted
    • Distributors
    • Trade show contacts

    One newsletter a month

    A new machine, a difficult part, or a renewed certification, approved by you before it goes out.

    When the next job comes up

    They reply, or send a drawing, to the shop they heard from last month.

    The people who already know you, reached once a month.

How a quote request reaches you

Each step has one piece of work behind it, and each piece has a fixed price.

  1. 01

    They find you

    A buyer searches for your process and finds your Business Profile or one of your process pages, or hears from you first by email or on LinkedIn.

    SEO $675 a month, outbound $4,050 a month

  2. 02

    They check you

    They read the process page to see whether you hold the material, the size, the tolerance, and the certification.

    Part of the $6,000 website

  3. 03

    They ask

    They send a drawing through the quote form, or ask the assistant a question after hours.

    Part of the $6,000 website

  4. 04

    You count it

    The request lands in your sales inbox and in the lead sheet, with the page and the channel it came from.

    Newsletter $250 a month keeps past buyers coming back

What each piece costs

The website comes first, because every other piece, outbound included, sends buyers to it.

Manufacturing lead generation at a glance.
What it coversBeing found on Google for each process, reaching named buyers who are not searching, a website that answers what a buyer checks, a quote form that takes a drawing, and a count of every request that comes in.
Website$6,000, one time, with the quote form, AI assistant, and lead sheet included.
Monthly work after launchSEO is $675 a month, social media with your Google Business Profile is $1,900 a month, Google Business Profile management on its own is $235 a month, and an email newsletter is $250 a month.
OutboundCold email and LinkedIn outreach to named buyers, with calls and quote requests booked onto your sales calendar, is $4,050 a month.
Time to launchOur recent sites took 6 to 18 days from brief to launch, and the quote form and assistant work from the first day.
Time for searchSpecific searches, such as a process in a material, usually move in three to six months.
How it startsSend us your website address and a few lines about what you make.

If you are not sure where your current site loses requests, our website audit and plan is $675, and the full amount comes off a website you order within 90 days. A buyer who reads the site with engineering and purchasing needs more than a contact page, which is what our B2B website design page covers.

Quote forms that say where each request came from

For Phillips Light Industrial, a Cleveland manufacturing support group, we built 5 sites in 18 days. Each division has its own quote form that asks for the project type, location, and details, with source tracking, and four of the five sites take a document upload. An AI chat assistant runs on all five.

The Mechanical Finishers site has had 138 clicks from Google since launch, read from the client’s own Search Console account, Google’s free report on how a site shows up in search. Every project we have done is on our case studies page, and our manufacturing marketing home page sets out everything we offer.

Questions about manufacturing lead generation

What is manufacturing lead generation?
Manufacturing lead generation is the work of bringing in quote requests from buyers who need what you make. For most manufacturers it means being found on Google for each process, reaching the named buyers who are not searching by email and LinkedIn, having a website that answers what a buyer checks, a quote form that takes a drawing, and a way to count every request that comes in.
How much does lead generation for manufacturers cost?
Our website with the quote form, AI assistant, and lead sheet is $6,000, one time. After launch, SEO is $675 a month, social media with your Google Business Profile is $1,900 a month, Google Business Profile management on its own is $235 a month, and an email newsletter is $250 a month. Outbound lead generation, with cold email, LinkedIn outreach, and booked meetings, is $4,050 a month. You can start with the website alone and add the monthly work when you are ready. Every price is on our pricing page.
How long does it take to get more quote requests?
The website is the quick part: our recent sites took 6 to 18 days from brief to launch, and the quote form and assistant work from the first day. Search takes longer. Specific searches, such as a process in a material, usually move in three to six months.
Should a manufacturer buy email lists?
No. Our email newsletter goes to the people who already know you: past customers, prospects you have quoted, distributors, and contacts from trade shows. Our outbound lead generation writes to buyers who do not know you yet, from a list of named engineers, purchasing managers, and plant managers that we research and verify for your company. It is sent from separate domains, so your main email domain sends none of it.

Find out where your quote requests are getting lost.

Send us your website address and a few lines about what you make. We will reply with what to fix first, a fixed price, and a launch date.