We build a parent site and a site for each division under one brand, so each buyer lands on the right one.
Most manufacturers we talk to are dealing with at least one of these.
01
Someone types your group’s name and lands on one division’s site, or on a crowded site where every service shares one menu. A buyer who came for one service never learns what the rest of the group can do.
How we fix it. We build a parent site that introduces every division and sends each buyer to the right one. The Phillips Light Industrial group domain had forwarded visitors to its sorting site since at least 2018, and it now has a site of its own, with 12 solution pages and links to every division.
Today
Group domain
Forwards to one division
With us
Parent site
Sends each buyer to the right division
02
A plant manager with a line down, an employer hiring for a shift, and a person looking for work each need something different from you. On one site they all read the same menu and have to work out where to go.
How we fix it. Each division gets its own site, written for its own buyer and with its own quote form, so it can be found on Google for its own services. The PLI staffing site gives employers and people looking for work a route each.
03
Each site was built at a different time, by a different person, with its own logo and colors, and some divisions have no site at all. A buyer moving from one to another cannot tell they belong to the same group.
How we fix it. We design one brand system, a shared logo system, palette, and typeface, and build every site on it. All 5 PLI sites share one wordmark system, one typeface, one sales inbox, and an AI assistant.
Today
With us
04
Every inquiry lands in one inbox as a website message. Someone has to read each one, work out which division it belongs to, and pass it on, and nobody can tell which site is bringing in work.
How we fix it. Each division’s quote form asks for what that division needs to price the work, and records the page and campaign the request came from. Every inquiry is also saved to an Excel lead sheet that you keep.
One inbox today
Your lead sheet
| Site | Sent through | From page |
|---|---|---|
| Quality | Quote form | Containment |
| Staffing | Request staff | Home page |
| Assembly | Quote form | Kitting |
| Group | Assistant | Home page |
The first step decides how many sites you need, and the rest follow from it.
01
We decide which divisions need a site
We look at who buys from each division. When two divisions sell to the same buyer, one site with clear sections serves them better than two.
02
We build the brand system once
One logo system, palette, and typeface, so every site reads as part of the same group.
03
We write and build each site
The parent site and each division site get their own pages and quote form. You approve every technical claim before it goes live.
04
Launch and handover
Old page addresses point to their new pages, and the code, hosting, and accounts for every site are in your company’s name.
The main site has one fixed price, and each division site is quoted before work starts.
Main or parent site
$6,000 one time
The complete website, with the process pages, the quote form, the AI assistant, and the Excel lead sheet included.
See what is included
Each additional division site
Quoted per project
Each division site is built on the same brand system, so its price depends on how much of that system and the page structure carries across. We quote it as a fixed figure, in writing, before work starts.
| What you get | A parent site that sends each buyer to the right division, and a site for each division under one brand system, each with its own quote form. |
|---|---|
| Main or parent site | $6,000, one time |
| Each additional division site | Quoted as a fixed figure, in writing, before work starts. |
| Time to launch | We built 5 sites for Phillips Light Industrial in 18 days from brief to launch. |
| Who owns it | You do. The code, hosting, and Google accounts for every site are set up in your company’s name. |
| How it starts | We look at who buys from each division and decide which divisions need a site of their own. |
Every site gets a quote form built for its own buyer, and the code, hosting, and accounts for each one are in your name, as set out on our website ownership page. Every price Shopfloor Agency charges is on our pricing page.
Phillips Light Industrial has provided manufacturing support in Cleveland since 1995. Before the rebuild, the group had no website of its own, and two of its four divisions had no site at all.
We built a parent site and four division sites for this manufacturing support company in 18 days: sorting, staffing, assembly, and reverse logistics. From 25 August to 10 November 2026, the staffing site alone earned 997 clicks and 47,535 impressions in Google Search.
19,200Google impressions in 28 days for plistaffing.com, seven weeks after launch
We built five websites under one brand system in 18 days for a Cleveland manufacturing support group.
Read the case study
List your divisions and what each one sells. We will reply with which of them need a site of their own, a fixed price for each, and a launch date.