Manufacturing website redesign.

We rebuild your website around the shop you run today and keep the Google traffic it has earned.

Sound familiar?

Most manufacturers who ask us about a redesign are weighing at least one of these.

  1. 01

    You worry a new site will cost you your Google traffic

    Your current site may be dated, but Google knows its pages, and some of them bring in work. If a redesign changes the page addresses and nothing points the old ones to the new pages, those visitors land on an error page and Google drops the page from its results.

    How we fix it. We list every address on your current site, and at launch each old page that has a new equivalent sends visitors and Google to it with a permanent redirect. On mechfin.com, the old zinc plating address now opens the new electro zinc plating page.

    Old addressLeads to
    /zinc-plating//services/electro-zinc-plating/
    /mechanical-zinc-plating-and-galvanizing//services/mechanical-zinc-plating/
    /passivation-and-parts-cleaning//services/passivation/
    /about-us//about/
    www.mechfin.commechfin.com
    Old mechfin.com addresses and the new pages they lead to.
  2. 02

    The best parts of the old site get thrown away

    Someone once wrote good technical pages for your site, and they still sit deep inside it. A redesign that starts from a blank page loses that detail, along with the searches it answered.

    How we fix it. We read every old page and carry the technical detail into the new process pages, and we leave duplicate and off-topic pages behind. At Mechanical Finishers, the guidance on plating hardened fasteners sat on an inner page of the old site, and mechanical zinc plating now has a page of its own.

    Carried over

    • Technical detail from the old pages
    • Figures, standards, and part sizes
    • Every address Google shows
    • Pages that bring visits

    Left behind

    • Duplicate pages
    • Blocks of keywords
    • Off-topic blog posts
    • Links to other domains
    What carries over to the new site, and what is left behind.
  3. 03

    Nobody checks what happens in Google after launch

    Broken addresses and missing pages show up in Search Console, Google’s free report on how your site appears in search, weeks after a new site goes live. If nobody looks, a quiet month for quote requests is the first sign.

    How we fix it. We set up Search Console in your company’s name and check after launch which old addresses Google still shows and where each one leads. For 30 days after launch, anything that does not work as specified is fixed at no charge.

    mechfin.com in Google Search Console

    • /zinc-plating/749Old address, leads to electro zinc plating
    • /services/deburring-and-polishing/584New page
    • /metal-finishing-and-deburring/526Old address, leads to deburring and polishing
    • /capabilities/329New page
    Times each mechfin.com page appeared in Google, 10 September to 10 November 2026.
  4. 04

    A redesign sounds like six months and a retainer

    Agency quotes come with a paid discovery phase, a monthly retainer, and a schedule measured in quarters. Meanwhile the old site keeps describing the shop you were years ago.

    How we fix it. The redesign is one fixed price of $6,000, agreed before we start, and our recent sites took 6 to 18 days from brief to launch. After launch you pay us nothing each month for the website.

    Brief to launch

    • Mechanical Finishers Inc.6 daysOne website
    • SurfTech10 daysOne website
    • Phillips Light Industrial18 days5 websites

    One fixed price, agreed before we start

    Days from brief to launch on our three most recent projects.

How a redesign with us works

Our recent sites took 6 to 18 days from brief to launch. The schedule depends mostly on how quickly your team approves the technical details.

  1. 01

    We map the old site

    We list every page address on your current site and check which ones Google shows and which bring visits.

  2. 02

    We plan the new pages

    We plan a page for each process you run, and match each old address to the new page that covers it.

  3. 03

    We write and build

    We carry the technical detail over, write the rest, and you approve every technical claim before it goes live.

  4. 04

    Launch and Search Console

    Old addresses redirect to their new pages, every version of your domain leads to one address, and we check Search Console after launch.

What the redesign includes, and what it costs

A redesign with us is our complete manufacturing website, $6,000, one time.

The redesign at a glance
Price$6,000, one time
Brief to launch6 to 18 days on our recent sites
Old page addressesEach one with a new equivalent redirects to it permanently
Technical contentCarried over from the old pages, and approved by you
Search ConsoleSet up in your company’s name and checked after launch
Fixes after launchAnything that does not work as specified, at no charge for 30 days
Who owns itYour company: the code, hosting, domain, and Google accounts
Our fee after launch$0 a month

The new site has everything on our manufacturing website design page: a page for each process, a quote form that takes drawings, and an AI assistant that answers from your approved pages. A company with one or two processes can start with our $2,000 starter website. If you want the plan in writing first, our website audit scores every page of your current site for $675, and the full amount comes off a build within 90 days. Every price is on our pricing page.

What search looked like after our rebuilds

These figures come from each client’s own Search Console account.

WebsiteIn Google Search after launch
mechfin.com138 clicks and 8,124 impressions from 10 September to 10 November 2026. The old zinc plating address still appeared 749 times and leads to the new electro zinc plating page.
plistaffing.com997 clicks and 47,535 impressions from 25 August to 10 November 2026. The homepage took 780 of those clicks at an average position of 4.7.
phillipslightindustrial.comA domain that had forwarded visitors to the sorting site since at least 2018, now a site of its own, with 46 clicks from 18 August to 10 November 2026.
ercsurftech.com89 clicks and 8,851 impressions from 26 September to 10 November 2026. Clicks held at about two a day while old off-topic blog posts dropped out of the results.

These are the rebuilds we have done as a manufacturing marketing agency, and each case study shows the old site and the new one side by side. Once the new site is live, manufacturing SEO at $675 a month builds on the traffic it keeps.

Questions manufacturers ask about website redesigns

Will we lose our Google rankings if we redesign our website?
Rankings are lost when old page addresses stop working, so a buyer who clicks your result in Google lands on an error page. At launch we send every old page that has a new equivalent to it with a permanent redirect, which tells Google the page has moved. On mechfin.com, the old zinc plating address appeared 749 times in Google between 10 September and 10 November 2026, and anyone who clicks it lands on the new electro zinc plating page.
Is it normal for search traffic to drop after a website redesign?
Some drop in how often the site appears in Google is normal when old off-topic pages are retired. On ercsurftech.com, daily impressions fell from around 500 to under 100 as old blog posts dropped out of the results, while clicks held at about two a day. The largest of those posts compared chrome plating with stainless steel and brought 4,309 impressions and 5 clicks.
How much does a manufacturing website redesign cost?
A redesign with us is our $6,000 manufacturing website, one time, with the redirects and Search Console setup included. A company with one or two processes can start with our $2,000 starter website, and every price is on our pricing page.
How long does a website redesign take?
Our recent sites took 6 to 18 days from brief to launch. The schedule depends mostly on how quickly your team approves the technical details on each page.
Do we have to move our domain or hosting?
Your domain stays registered to your company, and the new site goes on hosting in your company’s name. If an old agency still holds the domain, we move it into your name first, as set out on our website ownership page.

Get a fixed quote for your redesign.

Send us your website address and a few lines about what you make. We will reply with the scope, a fixed price, and a launch date.