SurfTech
13Coating codes, each with its own page
We built a coating selection website with two engineering tools in ten days for an Ohio low temperature PVD coater.
- Website design
- Comparison chart
- Engineering tools
- AI assistant
Read the case study
Websites for coating companies
We build websites that lead buyers with a failing part to the right coating, and from there to a quote.
- $6,000one timeFor a complete website
- 10daysFrom brief to launch for SurfTech
- 100%yoursCode, hosting, and accounts
What gets in the way of a coating quote
The person looking is usually a tooling or production engineer with a part that is not lasting, working backwards from the symptom to a coating, a thickness, and a process temperature.
01
Your buyer has a failing part and no coating name
A tooling engineer sees edges chipping, aluminum sticking, or a punch wearing at the shoulder, and goes looking for a fix. A site that only lists coating names leaves the hardest step, matching a film to the failure, to the person who knows the least about coatings.
How we fix it. We build a guide from failure mode to coating, covering chipping, galling, abrasive wear, adhesive wear, and corrosion, with an applications page organized by material and failure mode, as we did for SurfTech.
- Part keeps failing
- Opens your website
- “Which coating fixes this?”
A list of coating names
The engineer has to match a film to the failure alone.
A guide by failure mode
From chipping, galling, or wear to a coating code.
Two ways an engineer with a failing part can leave your website. 02
Your coating catalog is stuck in a PDF
Engineers compare coatings side by side and send the chart to their colleagues. When the chart is a PDF download and each coating lists different properties, the buyer has to piece the comparison together on their own.
How we fix it. We give every coating code its own page, with the material, color, hardness, coefficient of friction, and maximum operating temperature in the same order, and one comparison chart that puts them all side by side. Each of SurfTech’s 13 coating codes now has its own page.
Today
coating-chart.pdf
Download it, open it, and compare by hand.
As a page
Coating Hardness Friction Max temp Coating A Coating B Coating C Coating D A chart in a PDF, and the same chart as a page with every coating in the same order. 03
Process temperature comes up after the quote
A hardened part loses hardness if the coating cycle runs hotter than the temperature it was tempered at, and brazed assemblies have limits of their own. When the website does not say how hot your process runs, the question comes up late, costs a few emails, and sometimes costs a part.
How we fix it. We state your deposition temperature and substrate limits on every coating page, and can build tools like SurfTech’s substrate survival checker and film thickness tool, so an engineer can check a part before sending the drawing.
Coating cycle runs hotter than the tempering temperature
The part loses hardness, and the problem shows up after coating.
Coating cycle stays below it
The part keeps its hardness. Your page states the process temperature, so the engineer can check first.
Tempering temperature of the part
Why process temperature belongs on every coating page. 04
Your quote form can’t take the drawing
Coating quotes are priced from geometry, so a form that only takes a name and a message starts with a request for the drawing. SurfTech’s old form asked for a drawing it could not accept.
How we fix it. We build a quote form that asks for the substrate, quantity, coating, and failure mode, and accepts PDF, DXF, DWG, STEP, IGES, and STL files.
Email
“Hi, can you coat our punches?”
Starts a round of questions before anyone can price it.
Quote form
SubstrateTool steel
Quantity250 pieces
CoatingNot sure yet
Failure modeEdges chipping
DrawingSTEP, DXF, or PDF
Ready to price
The same request, as an email and through a quote form.
What you get for $6,000
One fixed price, paid once. Recent sites took 6 to 18 days from brief to launch.
| What you get | A page for each coating code with its properties and process temperature, one comparison chart, and a guide from failure mode to coating. |
|---|---|
| Also included | A quote form that takes drawings, an AI assistant that answers from your approved pages, and an Excel lead sheet that you keep. |
| Price | $6,000, one time |
| Time to launch | Recent sites took 6 to 18 days from brief to launch. We built the ercsurftech.com website for SurfTech in 10 days. |
| Who owns it | You own the code, the hosting, and every account, in your company’s name, with no monthly fee to us. |
| How it starts | Send your website address and a few lines about what you do. |
- You get a page for each coating code with its properties and process temperature, one comparison chart, and a guide from failure mode to coating.
- The quote form takes drawings in PDF, DXF, DWG, STEP, and the other formats buyers send, and goes straight to your sales team.
- An AI assistant answers questions from your approved pages at any hour and passes anything else to a person.
- Every inquiry from the assistant and the forms is logged to an Excel lead sheet that you keep.
- You own the code, the hosting, and every account, including Google Analytics, Search Console, and your Google Business Profile, in your company’s name, with no monthly fee to us.
- Each old page that has a new equivalent is redirected to it, so the Google rankings it has earned carry over.
Everything in the build is set out on our manufacturing website design page. After launch, SEO and social media and Google are monthly services, with every price on our pricing page. To reach buyers who have not found you yet, outbound lead generation writes to named engineers and purchasing managers at the companies you want to supply.
Built for SurfTech
SurfTech is a low temperature PVD coating company in Austinburg, Ohio. The company is a division of Euclid Refinishing Company that deposits PVD and thin film coatings below 200 °F. It is ISO 9001 certified and offers thirteen coating codes. We built the ercsurftech.com website 10 days after the brief.
- 10daysFrom brief to launch
- 89clicksFrom Google to ercsurftech.com, Sep 26, 2026 to Nov 10, 2026
Clicks are from the site’s own Google Search Console account.
The SurfTech case study shows the old site, the new one, and the results. We have also built websites for metal finishers and manufacturing support companies, and every project is on our work page.
How a website project works
01
Tell us about your company
Send your website address and a few lines about what you do.
02
Get a fixed price and date
We reply in writing with the scope, the price, and the launch date.
03
We write and build
We write every page and build the site. You approve each technical detail.
04
Launch and handover
We launch, point each old page that has a new equivalent to its new page, and hand everything over to you.
Questions coating and surface treatment companies ask us
- Can the site handle a large coating catalog?
- Yes. SurfTech publishes 13 coating codes, each on its own page and all of them on one comparison chart. A catalog stays easy to use as it grows when every entry carries the same properties in the same order.
- Does the same approach fit platers, anodizers, and thermal spray shops?
- Yes. Any surface treatment sold against a failure mode or a specification fits the same structure. Thermal spray benefits most, because choosing between coating chemistries is genuinely difficult, and a clear comparison helps a buyer decide. Platers can also read our page for metal finishers.
- What about coatings we develop for one customer?
- Those stay off the public site unless the customer agrees. Work developed for one customer is usually covered by the supply agreement, so the public catalog carries what anyone can buy.
Get a fixed quote for your coating and surface treatment website.
Send us your website address and a few lines about what you do. We will reply with the scope, a fixed price, and a launch date.