What goes on a process page
A manufacturing process page names one process, states the materials, sizes, tolerances, and standards as text, shows the equipment, answers the questions buyers ask, and ends with a button to the quote form.
Written by Shopfloor Agency's lead engineer, who holds a bachelor's degree in Mechanical Engineering and has spent 10 years on marketing for manufacturers.
What this guide concludes
- Give each process its own page, named the way a buyer searches for it, with one sentence at the top that says what you do and to what specification.
- Put the materials, part sizes, tolerances or thickness, and standards in a table as text, with any PDF beside it as a download.
- In our study of 66 US manufacturer home pages, 44 linked to a capability page and 4 cited a materials or process standard.
- Each SurfTech coating code has its own page, and the CrN page states hardness, friction, film thickness, and deposition temperature in a table.
- End every process page with a button to a quote form that asks for the fields that process is priced on.
Contents6 sections
What a manufacturing process page should include#
A manufacturing process page should name one process, say in its first sentence what you do and to what specification, list the materials, sizes, tolerances, and standards as text, show the equipment and your own photos, answer four buyer questions, and end with a button to the quote form.
An engineer reads a process page the way they read a supplier’s capability sheet, looking for the figures that rule you in or out. Google’s guidance on people-first content asks, “Does the content provide a substantial, complete, or comprehensive description of the topic?” For a process page, complete means the parts below.
| Part of the page | What it says |
|---|---|
| Title and H1 | The process and the material in the words a buyer types, such as “Mechanical zinc plating and galvanizing” |
| The first sentence | What you do, to which parts, and to what specification |
| Materials | The alloys and grades you run, named the way they appear on a drawing |
| Sizes and capacity | The largest and smallest part, weight limits, and batch or rack sizes |
| Tolerances or thickness | What you hold, and what the process does to dimensions |
| Standards | The ASTM, AMS, or ISO numbers you work to, written out |
| Equipment | The machines or lines that do the work, with counts |
| Questions | Four questions buyers ask about this process, with short answers |
| Quote button | A link to the form, with the fields this process is priced on |
- Title and H1The process and the material, in the words a buyer types
- The answerOne sentence: what you do, to which parts, to what specification
- Spec tableMaterials, sizes, tolerances or thickness, and standards
- Equipment and capacityThe machines that do it, with counts and limits
- PhotosYour floor and your parts
- QuestionsFour questions buyers ask, with short answers
- QuoteA button to the form that takes the drawing
What 66 manufacturer home pages link to#
Most manufacturer websites do not have these pages, or do not point to them. In our study of 66 US manufacturer home pages, 44 linked to a capability page, 4 cited a materials or process standard, and 45 offered a quote path.
- Only 44 of 66 home pages linked to a page whose address named a capability or process.
- Only 4 of 66 cited a standard such as an ASTM or AMS number.
- 27 of 66 named no certification on the home page.
- 45 of 66 gave a first-time visitor a way to ask for a quote.
A shop that adds one detailed page per process is answering questions most of its competitors leave open. Every site and measurement is in our study of manufacturing websites, and the full list of pages a site needs is in our guide to manufacturing website pages.
Process page examples from sites we built#
SurfTech gives each of its thirteen coating codes its own page, six of them with full specification tables. Mechanical Finishers Inc. gives each of its six processes its own page, and its mechanical zinc plating page names the standard and the hardness limit.
| Chemistry | Chromium nitride |
|---|---|
| Hardness | 1,750 to 2,100 HV |
| Coefficient of friction | 0.45 to 0.55 dry against steel |
| Maximum service temperature | 1,300 °F / 700 °C |
| Typical film thickness | 1 to 4 µm |
| Deposition temperature | Below 200 °F |
Google was showing these pages within six weeks of launch. Between 10 September and 10 November 2026, the deburring and polishing page on mechfin.com appeared 584 times, the passivation page 176 times, and the parts washing page earned 4 clicks at an average position of 11.6. The Mechanical Finishers case study shows the rest of the build.
How to write a process page that ranks#
A process page ranks when its title and H1 use the words buyers search, its first sentence answers the search, its figures are written as text, and it covers one process in more detail than any other page on the subject.
- You name the page the way a buyer searches, with the process first and the material or place after it where it fits.
- The first sentence says what you do, to which parts, and to what specification, so it still makes sense when Google or an assistant quotes it alone.
- Every figure sits on the page as text. A PDF data sheet stays as a download beside the table.
- Each process gets one page. Two pages about the same process compete with each other.
- Related processes link to each other, the way the Mechanical Finishers passivation page links to zinc plating and deburring.
- Your own photos show your parts and your floor, with alt text that says what is in each one.
This is the work our manufacturing SEO service does each month: two new pages, each a process page or a technical article, written from your specs and approved by your team. How long a new page takes to move is in our guide to how long SEO takes.
How a process page brings in quote requests#
A process page brings in quote requests when it ends with a button to a form that asks for the drawing and the fields that process is priced on, and when the same button sits in the header of every page.
The quote section on the Mechanical Finishers passivation and zinc plating pages asks the buyer to “Send the material, the volume and the finish specification.” The SurfTech 3012 page asks for the substrate, the duty, and the way the part fails now. Those are the facts each shop prices on, so the first reply can carry a price or a date.
- The quote button sits in the header of every page and again at the end of each process page.
- The form takes the drawing in the file types your buyers send, with the quantity, material, and date.
- Every request lands in your inbox and in an Excel lead sheet with the page it came from.
The fields to ask for are set out in our guide to the RFQ form for manufacturers. Every website we build includes the form, the lead sheet, and an AI assistant that answers from these pages after hours. A redesign of an older site gets the same pages, as our page on manufacturing website redesign explains.
Questions about manufacturing process pages#
Four questions owners ask about manufacturing process pages.
What is a capability page on a manufacturing website?
A capability page, or process page, describes one thing your shop does, such as passivation or five-axis machining, with the materials, sizes, tolerances, standards, and equipment written out. It is the page an engineer reads to decide whether to send you a drawing, and the page Google shows for a search on that process.
How long should a manufacturing process page be?
Long enough to state every figure a buyer checks, and no longer. Google says it has no preferred word count. A process with many materials and standards needs more text than one with a single spec, and a table carries the numbers in less space than paragraphs.
Should each material or alloy get its own page?
Give a material its own page when buyers search for the process and the material together and you run a lot of it, such as anodizing 6061 aluminum. Otherwise, list the materials in the table on the process page.
Who should write the process pages?
Your engineers hold the facts, and most have no time to write. We write each page from your process list, equipment list, and certification scopes, and the person who owns the process approves every figure. That is part of our $675 a month SEO work and of every $6,000 website we build.
We write two of these pages a month as part of our SEO for manufacturers, and every price is on the pricing page. Process pages are also what AI answers quote, as our guide to getting cited by ChatGPT and Google shows.
Written by someone who read the drawings first
Shopfloor Agency is led by an engineer who holds abachelor's degree in mechanical engineering and works only with US manufacturers and industrial service companies. That background is why this guide spends its time on tolerances, certifications, and what a good request for quote looks like.
- First published
- November 14, 2026
- Last checked
- November 14, 2026
- Length
- 10 minutes, 6 sections
- Price
- Free to read
Digital marketing for manufacturers
How a US manufacturer gets found online and wins quote requests, with every channel ranked, what each one costs, a 90 day plan, and 46 named sources.
Manufacturing website examples
We measured sixty-six US manufacturer websites against ten checks a buyer makes, and show what the best ones do well and where most fall short.
How to write a website RFP
A complete website RFP (request for proposal) template you can copy, with a scoring sheet, price bands to budget against, and the questions that separate the bidders.
Industrial SEO: a guide for industrial companies
How to build your keyword list from your own quote log, turn it into a list of pages, fix the technical faults common on industrial sites, and measure the results over a long sales cycle.
Manufacturing marketing strategy
The six decisions behind a manufacturing marketing strategy, from who buys to what it costs, with a twelve month plan and a one page version you can fill in.
How much does a manufacturing website cost?
A custom manufacturing website costs $10,000 to $25,000 for 10 to 20 pages and $25,000 to $50,000 with a product catalog, and a specialist industrial agency such as Windmill Strategy starts at $40,000. Ours is $6,000, one time.
What pages does a manufacturing website need?
A manufacturing website needs a home page, a page for each process, and pages for industries, quality and certifications, equipment, quotes, contact, and careers. This guide sets out what goes on each one and how many you need.
RFQ forms for manufacturers
An RFQ form should ask for the drawing, the quantity, the material, the process, and the date needed, accept the CAD files buyers send, and get a reply the same day.
How long SEO takes for manufacturers
Searches for one process in one material usually move in three to six months, and broad searches in nine to eighteen. Google says some changes take effect in a few hours and others take several months.
Getting cited by ChatGPT and Google
Google says there are no extra requirements to appear in AI Overviews or AI Mode, and OpenAI says ChatGPT search finds sites through its OAI-SearchBot crawler. Complete process pages, comparison pages, and accurate listings do most of the work.
Find out which part of this guide to do first.
Tell us what you make and who buys it. We will reply with a direct answer about which part of this guide is worth doing first for your company.